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Matheus Pintos

@matheuspintos

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Growth & performance marketing manager driving lead generation with paid media, funnels, and data-led optimization.

Brazil

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What I'm looking for

I’m looking for a growth- and data-driven team where I can own paid media performance, optimize funnels with A/B testing, and use analytics + CRM automation to generate qualified leads and improve ROI.

I’m a Growth and Performance Marketing professional with international experience in paid media, digital marketing strategy, and data-driven growth. I focus on campaign optimisation, marketing funnels, A/B testing, and performance analytics to improve marketing ROI through lead generation.

As a Growth & Digital Marketing Manager, I manage and optimise paid media campaigns across Meta Ads and Google Ads, generating 100+ qualified leads per month. I’ve improved performance by reducing CPA by 28% through audience segmentation and A/B testing, and I’ve built and optimised funnels to increase lead conversion rates by 35%. I also implemented CRM and marketing automation workflows to improve lead follow-up efficiency and response time.

Earlier, I worked as a Performance & Paid Media Analyst supporting real estate lead flow by optimising creatives and audiences to lift conversion rates by 22% and reduce acquisition cost by 20% with budget optimisation. I’ve also strengthened my execution and measurement skills through roles across performance marketing, creative/landing-page A/B testing, reporting, and campaign performance tracking.

Experience

Work history, roles, and key accomplishments

Current

Growth & Digital Marketing Manager

Current

Creative Zion

Jun 2025 - Present (9 months)

Managed and optimized paid media campaigns on Meta Ads and Google Ads, delivering 100+ qualified leads per month. Reduced CPA 28% through audience segmentation and A/B testing, built funnels that increased lead conversion by 35%, and implemented CRM/marketing automation workflows to improve lead follow-up.

Meta Ads Google Ads Paid Media Marketing Segment Marketing A B Testing Lead Generation CPA Optimization Marketing Automation Marketing Analytics

Performance & Paid Media Analyst

CBA Empreendimentos

Feb 2025 - Jun 2025 (4 months)

Managed paid media campaigns for real estate projects to generate consistent lead flow for sales teams. Improved conversion rate 22% with creative testing and audience refinement and reduced acquisition cost 20% using budget optimization strategies.

Paid Media Creative Testing Audience Refinement Conversion Rate Optimization Cost Optimization ROI Tracking Marketing Analytics Lead Generation

Digital Marketing Assistant

ReSquared

Dec 2023 - Jan 2025 (1 year 1 month)

Conducted marketing data analysis to support campaign optimization and performance tracking, including A/B testing of creatives and landing pages to improve ad engagement. Assisted with digital campaign execution and produced performance reports to inform marketing strategy improvements.

Marketing Analysis Campaign Optimization Performance Tracking A B Testing Landing Page Optimization Creative Testing performance reporting

Social Media & Performance Analyst

Dennova Digital Services

Jan 2023 - Dec 2023 (11 months)

Managed Meta Ads and Google Ads campaigns for multiple clients, improving engagement through creative testing and audience segmentation. Increased click-through rates 30% via A/B testing and content optimization and developed social media strategies focused on audience growth and engagement.

Meta Ads Google Ads Paid Media Creative Testing Segmentation A B Testing CTR Optimization Social Media Strategy

Marketing Assistant

ServUsTECH

Aug 2020 - Jan 2021 (5 months)

Supported B2B-focused marketing campaigns targeting European Union leads through market research and lead prospection. Monitored performance metrics and analyzed campaign results to improve ongoing campaign execution.

B2B Lead Generation Market Research Prospecting Marketing Analytics Audience Research