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Juliana Sá Reed

@julianasreed

Marketing Manager at OKTO PAYMENTS who rebranded OKTO Bank in Brazil and launched OKTO MAIS.

Brazil
Message

At OKTO PAYMENTS, I lead marketing strategy for Brazil and designed AI-powered solutions that automate workflows and scale content production. I also led OKTO Bank’s rebrand in Brazil and directed the go-to-market strategy for OKTO MAIS.

At U4C, I led the marketing team and budget, launched the Go2Label sub-brand, and secured 54 earned media placements. Earlier, at SOLARVOLT ENERGY, I produced more than 150 SEO-optimized blog articles and launched an Account-Based Marketing campaign that generated 10% of the annual marketing target.

Experience

Work history, roles, and key accomplishments

UC

Head of Marketing

U4C

Dec 2022 - Dec 2024 (2 years)

Led marketing budget, team, and OKRs, executing integrated multi-channel campaigns and brand strategy. Implemented ABM strategy and managed content marketing, events, and internal communications.

SE

Marketing Manager

Solarvolt Energy

Jun 2020 - Apr 2022 (1 year 10 months)

Managed marketing budget and led strategic initiatives including branding, communications, and inbound/outbound marketing. Implemented ABM strategy and produced extensive SEO content and corporate rebranding.

MP

Founder & Content Creator

Mamãe Super Poderosa

Apr 2017 - Apr 2018 (1 year)

Founded and managed a personal blog, creating content and building an audience.

CM

Marketing Coordinator

Cota Mobi

Sep 2015 - Apr 2017 (1 year 7 months)

Coordinated marketing activities for the company.

RA

Marketing Professional

Rosa Tolentino Luxury Accessories

Mar 2015 - Nov 2015 (8 months)

Performed marketing duties for a luxury accessories brand.

OB

Marketing & Market Research Professional

Opinion Box

Oct 2014 - Nov 2015 (1 year 1 month)

Conducted marketing and market research activities.

ER

Marketing & Market Intelligence Professional

Expertise Market Intelligence & Research

Jun 2014 - Nov 2015 (1 year 5 months)

Performed marketing and market intelligence duties.

IK

Marketing & Communications

Instituto Kairós

Aug 2013 - Jan 2014 (5 months)

Volunteered in marketing and communications for a nonprofit organization.

Education

Degrees, certifications, and relevant coursework

LL

LinkedIn Learning

Account-Based Marketing (ABM) Foundations, Account-Based Marketing

Completed Account-Based Marketing (ABM) Foundations in 2022.

UD

Udemy

Brand Management & Marketing – Building and Managing Successful Brands, Brand Management & Marketing

Completed Brand Management & Marketing – Building and Managing Successful Brands in 2022.

UD

Udemy

Usability Testing, Hotjar & UX Research, UX Research

Completed Usability Testing, Hotjar & UX Research in 2020.

UD

Udemy

Digital Performance Marketing, Digital Performance Marketing

Completed Digital Performance Marketing in 2020.

UD

Udemy

SEO On-Page Optimization, SEO

Completed SEO On-Page Optimization in 2020.

RC

Rock Content

Inbound Marketing Certification, Inbound Marketing

Completed Inbound Marketing Certification in 2019.

FC

Fundação Dom Cabral

MBA, Marketing

MBA in Marketing Management from Fundação Dom Cabral, completed in 2013.

IB

IBMEC

Project Management Extension Program, Project Management

Completed Project Management Extension Program in 2011.

FU

FUMEC University

Bachelor's Degree, Graphic Design

Bachelor's Degree in Graphic Design from FUMEC University, completed in 2008.

Tech stack

Software and tools used professionally

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