I'm Mike Volkin, a fractional CMO who has built, scaled, and sold six of my own companies. I step in when growth has stalled and take ownership of the number that matters: revenue.
🎖️ Army veteran
✍️ 7-time author and speaker
⭐ 100% Job Success,
🏆 SELECTED RESULTS
▪ Red light therapy company: launch to $60M in annual revenue 5 years later.
▪ Finance company: grew newsletter to over 300,000 subscribers in less than 4 years.
▪ Fitness company: sold product in over 20 different countries on a minimal budget.
▪ SaaS: reduce churn rate 37% within 2 months
▪ Coaching funnel: created a funnel for a business coach that improved lead generation 650%
▪ Agency: improved client retention 400%, Improved employee production tremendously, expanded service offerings without increasing headcount ━━━━━━━━━━━━━━━━━━━━
🎯 WHO I WORK WITH
Founders and CEOs of $1M to $50M businesses that have outgrown their marketing but don't need a $250K full-time executive. Ecommerce, SaaS, consumer products, and services.
🔎 WHEN CLIENTS HIRE ME
▪ Revenue has plateaued and nobody can say why.
▪ You're paying an agency or team and can't tell whether it's working.
▪ You're launching a product and need a go-to-market plan, not a logo and a website.
▪ Your email and lifecycle revenue is under 20% of total and should be higher.
▪ You need a marketing leader now and a full-time search will take six months. ▪ You're preparing to sell the company and need marketing that reads as a system, not a person.
━━━━━━━━━━━━━━━━━━━━ 🔧 WHAT I FIX
✔ Positioning and offer: why buyers choose you over the alternative, in one sentence.
✔ Lifecycle and email revenue: flows that turn leads and customers into repeat revenue.
✔ Launch and go-to-market: channels, messaging, and a 90-day plan you can execute.
✔ Team and agency performance: who to keep, who to replace, what to measure.
✔ Funnel leaks: where leads die between click and close, and the fix.
✔ Unit economics: CAC, LTV, payback, and which channels deserve more budget. ━━━━━━━━━━━━━━━━━━━━
🗓️ HOW AN ENGAGEMENT RUNS
Week 1: I review your numbers, channels, and team, then deliver a written diagnosis and a marketing plan (not AI slop)
Weeks 2 to 12: I run the plan with your team, contractors, and agencies. Making sure execution stays on plan Day 90: you keep the plan, the systems, and the team. Stay on a lighter retainer or hand it to a full-time hire I help you recruit. Longer-term engagements are available. I've had clients that have been with me for years.
📦 WHAT YOU GET
▪ A written growth diagnosis with the three highest-return moves ranked
▪ A 90-day plan with owners, deadlines, and targets
▪ Briefs and direction for your team, contractors, and agencies
▪ A documented playbook you own when we finish
