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Daniel Fox

@danielfox

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Founder with a $16M exit. Fractional CMO since 2017. I build demand engines and ship AI-native marketing.

United States

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What I'm looking for

After nine years of going wide as a fractional CMO, I want to go deep with one company: run marketing end to end, build the demand engine, and carry the number. I build AI systems along the way so a small team can cover more ground.

I ran my own company for eleven years before I ever ran marketing for anyone else. Skreened was a user-generated apparel marketplace I bootstrapped from a Columbus print floor to $16M and 180 people, then sold to Gooten in 2017. The first $8M came with near-zero ad spend, from a programmatic SEO engine that turned every design, color, and product combination into its own indexed image asset. The second $8M came in twelve months, from a 20-person creator team running 40 to 60 brand personas across marketplaces and social platforms. We were manufacturing demand, and I’ve been building versions of that engine ever since.

Since 2017 I’ve done it as a fractional CMO for founder-led companies across DTC, CPG, B2B, live events, coaching, and real estate. I doubled a nutraceutical brand’s revenue in a year by finding three buyer segments the founder couldn’t see and repositioning one ICP into four. I co-owned a live-events turnaround from $100K to $500K in twelve months. I took a solo expert from under $500 in online revenue to $150K in a year. The pattern under all of it: reposition first, then build the engine. Most growth problems turn out to be positioning problems.

The AI work is shipped and in production: custom GPTs, agentic workflows, and a patent-pending persona engine (OpenAI, Python, AWS) that cut content production time 70%. As CMO of a pre-seed water-treatment startup, I built the whole B2B GTM engine on zero budget, including an ABM motion with a custom sales GPT, and left the company positioned for an additional investment round.

Nine years of going wide. Now I want to go deep with one company, carry the number, and build its next demand engine.

Experience

Work history, roles, and key accomplishments

Current

Fractional CMO & Growth Operator

Current

Independent

Jan 2017 - Present (9 years 7 months)

Growth, brand, and lifecycle for founder-led companies across DTC, CPG, B2B, live events, and coaching. Doubled a nutraceutical brand's revenue in one year by repositioning one ICP into four. Co-owned a live-events turnaround from $100K to $500K in twelve months. Grew a solo expert's online revenue from under $500 to $150K in a year: funnels, launches, brand, and a small team.

Klaviyo CRM Lifecycle Marketing Brand Strategy Positioning GA4 ABM Sales Enablement GPT OpenAI Python AWS

Chief Marketing Officer

Sinelabs

Jan 2023 - Jan 2025 (2 years)

Built the B2B go-to-market engine on zero budget for a pre-seed water-treatment startup: segmented messaging hierarchy, sales-enablement intranet, per-prospect collateral, and a commission-only field team. Ran an ABM motion with an on-site AI chatbot, a custom sales GPT, and GA4 + Search Console attribution. Left the company positioned for an additional investment round.

GTM Strategy ABM Sales Enablement GA4 GPT Segmentation

Founder & CPO

Deep Avatar

Jan 2022 - Jan 2023 (1 year)

Built and shipped an AI marketing content platform for SMBs: a frontier-model wrapper with subject-matter expertise in the workflow, mapping brand values to customer values and generating aligned copy (OpenAI, Python, Flask, AWS). The persona engine cut content production time 70%. Filed a provisional patent.

AI OpenAI Python AWS Product Development

Founder

Unfold Fest

Jan 2021 - Jan 2023 (2 years)

Founded a high-ticket experiential-events business and made it profitable in year one, which is rare in live events. A NYT best-selling author headlined the faculty. Built demand with avatar landing pages, research-led messaging, and email funnels.

Event Management Marketing Landing Pages Research Messaging

Founder & CEO

Skreened

Jan 2006 - Jan 2017 (11 years)

Bootstrapped a UGC apparel marketplace from zero to $16M and 180 people, carrying full P&L and a ~$5M budget, and sold it to Gooten in 2017. Grew the first $8M with near-zero ad spend via a programmatic SEO flywheel; doubled from $8M to $16M in twelve months with a 20-creator team running 40 to 60 brand personas inside a 40-person marketing org. #2 fastest-growing company in Central Ohio.

Marketplace SEO Content Marketing Paid Advertising Analytics Team Leadership P&L management