TAThe Afro
@theafro
Product Owner and digital analytics leader driving data-informed growth.
EcuadorWhat I'm looking for
I'm a Product Owner and digital analytics specialist with strong systems engineering foundations, focused on driving product growth through data-driven decision making. I have implemented analytics frameworks across mobile and web platforms using tools like Firebase, Google Analytics, Amplitude, Clevertap and Appsflyer to improve retention and conversions.
At Grupo Ficohsa I define product vision and roadmaps for digital sales, prioritize backlogs, and collaborate closely with design, development, marketing and sales to deliver measurable results. Previously I built tracking, ETL and BI solutions at Takeoff Media and Inswitch, developing dashboards, data pipelines and automations that supported cross-functional teams.
I combine hands-on technical skills (ETL, DWH administration, Google Tag Manager, server automation) with product leadership and stakeholder communication to align product delivery with business objectives and continuously optimize user experience.
Experience
Work history, roles, and key accomplishments
Product Owner
Grupo Ficohsa
Jan 2025 - Present (9 months)
Define and communicate product vision and roadmap for digital sales, prioritize backlog and translate business needs into user stories, and use analytics to drive improvements that increase digital sales performance.
Digital Analytics Specialist
Grupo Ficohsa
Feb 2024 - Jan 2025 (11 months)
Developed and implemented digital analytics strategies for web and mobile, created dashboards and reports, and provided data-driven recommendations to improve UX and conversion rates.
Analytics and Data Developer
Takeoff Media
Jun 2021 - Feb 2024 (2 years 8 months)
Implemented GTM-based tracking for web and mobile, validated event tracking across analytics platforms, automated marketing processes, and performed data analysis to inform product and marketing decisions.
BI Developer
Inswitch
Feb 2019 - Jun 2021 (2 years 4 months)
Developed ETLs and administered data warehouse systems (Vertica, Oracle, SQL Server, MySQL), maintained Linux servers, and built dashboards to support business intelligence needs.
Technical Support Engineer
Inswitch
May 2015 - Feb 2019 (3 years 9 months)
Managed support tickets and implemented Linux server applications, automated installation processes with shell scripts, and conducted on-site high availability and stress tests.
Printer Repair Technician
Districomp
Feb 2013 - May 2015 (2 years 3 months)
Performed printer repair, managed stock control and billing operations to support service delivery.
Education
Degrees, certifications, and relevant coursework
Universidad Internacional del Ecuador
Ingeniería, Ingeniería de sistemas
Engineering studies in Sistemas at Universidad Internacional del Ecuador, completed in October 2024.
UEUniversidad de Las Américas (Ecuador)
Diplomado, Business Intelligence
2020 - 2020
Completed a Diplomado in Business Intelligence in 2020 focusing on data analysis and BI tools.
INET (Instituto Nacional de Educación Técnica)
1er grado, Formación de profesorado en el ámbito técnico
2015 - 2017
Completed first-grade teacher training in the technical education field between 2015 and 2017.
Tech stack
Software and tools used professionally
Availability
Location
EcuadorAuthorized to work in
Job categories
Skills
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