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@fabianparedes
Product Owner and digital analytics specialist driving data-informed product growth.
I am a Product Owner with a strong background in digital analytics and data engineering, experienced in defining product vision, managing backlogs, and aligning development with business objectives to grow digital sales. I have implemented analytics frameworks and configured tools like Google Analytics, Firebase, Amplitude, Clevertap and Appsflyer to surface actionable insights that improved retention and conversion.
Previously I served as a Digital Analytics Specialist and Analytics & Data Developer, building ETLs, administering data warehouses, automating marketing and reporting processes, and developing dashboards to enable data-driven decisions. I thrive collaborating with cross-functional teams to translate business needs into measurable product outcomes.
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Work history, roles, and key accomplishments
Grupo Ficohsa
Jan 2025 - Present (10 months)
Define and communicate product vision, strategy, and roadmap for digital sales; manage backlog and collaborate with cross-functional teams to drive product delivery and growth in digital channels.
Grupo Ficohsa
Feb 2024 - Jan 2025 (11 months)
Developed and implemented digital analytics strategies across web and mobile, built dashboards and reports, and provided data-driven recommendations to improve user experience and conversion rates.
Takeoff Media
Jun 2021 - Feb 2024 (2 years 8 months)
Implemented GTM and mobile/web tracking, automated marketing workflows and scripts, and validated event tracking across multiple analytics platforms to support data-driven decisions.
Inswitch
May 2015 - Feb 2019 (3 years 9 months)
Managed support tickets, implemented Linux server applications, automated installations and scripting, and performed on-site high-availability and stress tests across LATAM.
Districomp
Feb 2013 - May 2015 (2 years 3 months)
Performed printer repair, managed stock control, and handled billing operations to support service delivery.
Degrees, certifications, and relevant coursework
Ingeniería, Ingeniería de sistemas
2024 -
Engineering studies in systems engineering initiated in October 2024.
Diplomado, Business Intelligence
2020 - 2020
Completed a Diplomado in Business Intelligence in 2020.
1er grado, Formación de profesorado en el ámbito técnico
2015 - 2017
Completed first-degree teacher training in the technical domain from 2015 to 2017.
Técnico programador, Tecnología de la información
2011 - 2014
Completed a technical programmer program in information technology from 2011 to 2014.
Software and tools used professionally
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