Open to opportunities

thai binh

@thaibinh

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Senior product leader driving growth in fintech and payments through data-driven onboarding and experimentation.

Germany

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What I'm looking for

I’m looking for a product leadership role where I can own roadmaps and agile delivery, improve activation/conversion/retention with A/B testing and OKRs, and build fintech/payments onboarding and growth in regulated, cross-market environments.

I’m a Senior Product Manager with 10+ years in tech, building and shipping products end-to-end across fintech, payments, and digital banking in regulated, multi-market environments. I drive activation, conversion, and retention at scale by combining structured experimentation with data-driven prioritisation, while comfortably owning roadmaps and agile delivery with engineering, design, data, and commercial partners.

Most recently, I’ve led flagship web and app commerce launches at Samsung Shop and improved promotion configuration efficiency by 30% through tooling enhancements. Earlier, I owned KYC/compliance onboarding at Tyme Group, delivering biometric verification success +25% and reducing onboarding churn to 15% (SmartApp conversion 70%, activation +18%), and I shipped the Shopee–ShopeePay integration at Sea Group—driving payment conversion +50%, total transactions +30%, and repeat purchases +12%. I’m CSPO and have an IBM AI Product Manager (Professional Certificate), and I bring a strong product-ops lens from roles like Product Operations & Key Account Manager.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Consultant

Current

Cheil GmbH

Apr 2023 - Present (3 years 3 months)

Embedded Senior Product Manager for Samsung Electronics Europe commerce at Samsung Shop web and app, leading end-to-end launches including Galaxy S23/S24/S25 and Galaxy Ring. Configured complex promotion logic in SAP and drove tooling improvements, increasing configuration efficiency by 30%, while defining and tracking KPIs across European markets.

Product Launches E commerce Marketing SAP Promotion Logic Configuration KPI Tracking Agile Product Delivery

Senior Product Manager - Onboarding

Tyme Group

May 2021 - Mar 2023 (1 year 10 months)

Led KYC/compliance onboarding across two regulated markets, owning the full onboarding product roadmap and agile delivery with a squad of 15+ across engineering, design, and data. Mapped funnel drop-offs, ran A/B tests, and iterated onboarding flows using BI dashboards and user feedback.

KYC AML & Compliance Onboarding Product Roadmapping Agile Scrum Funnel Optimization A B Testing BI dashboards

Senior Product Manager - Payments

Sea Group / Shopee

Sep 2019 - Apr 2021 (1 year 7 months)

Delivered the Shopee–ShopeePay integration by designing payment activation flows, coordinating API contracts, and shipping across multiple SEA markets. Managed a cross-regional squad of 10+ and ran experiments on onboarding and checkout UX.

Payments Integration API Contracting Experimentation Onboarding

Product Operations & Key Account Manager

Grab

Jun 2017 - Aug 2019 (2 years 2 months)

Translated merchant and driver pain points into product requirements and improved onboarding by 20%. Reduced delivery time by 25% and lifted sales productivity by 33% and GMV by 25%.

Product Requirements Key Account Management Stakeholder Management Onboarding GMV Sales Productivity

Key Account Manager

Amaris

Jul 2016 - May 2017 (10 months)

Streamlined stakeholder communication and task delegation using structured intake and follow-up. Reduced task turnaround by 35% and improved SLA adherence by 20%.

Task Delegation SLA Management