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Terence Mpofu

@terencempofu

CRM & operations pro skilled in HubSpot/Salesforce, keeping pipelines clean, processes smooth, and sales teams efficient.

South Africa

Message

What I'm looking for

Looking for a role where I can leverage my CRM and operations skills to streamline workflows, maintain data integrity, and support sales and marketing teams, while taking ownership of projects and delivering measurable impact.

I’m a CRM and operations specialist with hands-on experience in HubSpot and Salesforce, focused on optimizing sales and marketing workflows, maintaining data integrity, and enabling teams to work efficiently. My career started in hospitality operations, where I realized my strengths in process improvement, SOP documentation, and team coordination naturally aligned with CRM strategy.

I’ve managed multiple CRM implementations and campaigns, including workflow automation, pipeline management, reporting dashboards, and user training. I enjoy translating complex systems into practical solutions that empower teams and improve business outcomes.

I’m passionate about data-driven decision-making, customer experience, and process optimization, and I thrive in roles where I can bridge operational efficiency with strategic CRM insights.

Experience

Work history, roles, and key accomplishments

Current

CRM & Operations Consultant

Current

Independent

Jan 2023 - Present (2 years 8 months)

Managed CRM data hygiene and sales pipeline accuracy for multiple clients, streamlined sales administration workflows to improve turnaround times and reduce errors, and developed SOPs and training materials for consistent record-keeping.

CRM Management Sales Operations Sales Salesforce Excel Communication Skills CRM Systems CRM Platforms CRM (Hubspot Salesforce)CRM Software Sales Enablement Marketing Automation Workflow Automation Pipeline Management Pipeline Development Pipeline Generation Lifecycle Management

Area Operations Manager

Kauai

Feb 2024 - Dec 2024 (10 months)

Managed data analysis and performance tracking to optimize business insights. Assisted in marketing operations, audience segmentation, and reporting. Oversaw digital workflow automation for tracking key business metrics.

Data Analysis Performance Tracking Marketing Operations Market Segmentation Workflow Automation

General Manager

La Parada

Jan 2023 - Feb 2024 (1 year 1 month)

Handled data-driven decision-making, optimizing customer engagement strategies. Assisted in campaign management, scheduling, and promotional planning. Generated weekly reports to track performance and identify trends.

Data Driven Decision Making Campaign Management Customer Engagement Performance Tracking

General Manager

Real Foods Group

Feb 2020 - Jan 2023 (2 years 11 months)

Managed digital marketing promotions and third-party delivery campaigns, driving revenue growth. Conducted data analysis on customer trends, sales performance, and campaign success. Assisted in social media ad placement and audience targeting.

Digital Marketing Revenue Data Analysis

FOH Manager

Knead Cafe & Bakery

Jul 2018 - Jan 2020 (1 year 6 months)

Assisted the Stock Controller with inventory and waste control. Conducted employee performance reviews and appraisals.

Waste Management Performance Reviews Customer Service Team Management

Barista/Cafe Supervisor

The Creamery

Jul 2016 - Jul 2018 (2 years)

Responsible for receiving, managing inventory of café supplies, and ordering new stock as needed. Resolved customer complaints regarding food quality and customer service.

Inventory Management Customer Service Team Leadership

Education

Degrees, certifications, and relevant coursework

City & Guilds School of Arts London

Diploma, Telecommunication Systems

2014 -

Completed a diploma in Telecommunication Systems and ICT, focusing on the principles and practices of telecommunications and information communication technology.