Open to opportunities

Andrea Ardón

@andreaardn

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Versatile marketing and data professional with a focus on growth.

Honduras

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What I'm looking for

I am looking for a role that fosters growth, creativity, and collaboration.

I am a versatile marketing and data professional with a strong background in digital marketing, CRM management, and data analysis. Over the past several years, I have honed my skills in developing effective marketing strategies and optimizing campaigns to drive business growth. My proficiency in SQL, R programming, Excel, and various data visualization tools enables me to support data-driven decision-making effectively.

Throughout my career, I have successfully managed content strategies aligned with inbound marketing goals and have been instrumental in measuring marketing performance through KPIs and data analysis. My experience as a Marketing Specialist and Digital Marketing Intern has equipped me with the ability to engage customers effectively and optimize CRM funnels. I thrive in remote work environments and am dedicated to lead generation, customer engagement, and performance tracking.

Experience

Work history, roles, and key accomplishments

Marketing Outreach & Lead Generation Virtual Assistant

Confidential Company

Jun 2023 - Aug 2023 (2 months)

Engaged with prospects and managed lead generation strategies, building and maintaining a structured lead database for efficient tracking. Implemented email marketing and designed landing pages for conversions, supporting business growth by nurturing client relationships and optimizing outreach.

Lead Generation Email Marketing Landing Page Design Client Relationship Management

Marketing Specialist

Entrepreneurship

Jul 2017 - Dec 2022 (5 years 5 months)

Developed and implemented business models and community strategies, creating and managing content aligned with inbound marketing goals. Managed crisis communication and formulated recovery plans, measuring marketing performance through KPIs and data analysis.

Business Modeling Community Strategy Content Strategy Inbound Marketing Crisis Communications KPI Tracking Data Analysis

Digital Marketing & Lead Generation Intern

Confidential Company

Sep 2021 - Dec 2021 (3 months)

Managed content and community engagement on social media platforms, optimizing CRM funnels and organizing databases using Pipedrive. Conducted email marketing campaigns and LinkedIn outreach using Apollo, analyzing marketing data to improve campaign efficiency.

Social Media Management Community Engagement Pipedrive Email Marketing Apollo Campaign Optimization

Education

Degrees, certifications, and relevant coursework

Universidad José Cecilio del Valle

Bachelor’s Degree, Marketing & International Business

Completed a comprehensive program focusing on marketing principles and international business practices. Gained expertise in developing marketing strategies, managing customer relationships, and analyzing market trends.