At ERIK Business Consultancy Services LLP, I handle music labels, YouTube channels, distributors, aggregators, and artists across West India. I manage after-sales service and promotions across digital and physical platforms.
I manage a portfolio of 80 accounts, 400 labels, and 20,000 tracks across Gujarati, Rajasthani, Bhojpuri, and Hindi genres. I also generate business revenue for Tier-1 accounts and coordinate sales across the region.
Previously, at Believe Digital Distribution Service, I managed 110 accounts, 2,500 labels, and 90,000 tracks. Across my career, I’ve worked in music distribution and regional sales, including roles at Saregama India Ltd. (RPG Group), Sony DADC India Ltd., and Sony BMG Music Entertainment (I) Pvt. Ltd.

