Open to opportunities

Rima Sardesai

@rimasardesai

I am a music monetisation and digital content leader driving revenue growth across YouTube, OTT, and influencer partnerships.

India

Message

What I'm looking for

I seek a role focused on music monetisation or digital content where I can drive measurable revenue growth, lead influencer and YouTube strategies, and work in a collaborative, data-driven team to scale results.

I am a revenue-focused music monetisation and digital content leader with proven experience driving growth across YouTube, OTT and D2C channels. I combine creativity with analytical rigor to convert content into sustainable revenue.

I have delivered repeated 40% revenue uplifts, recovered multi-year overdue payments from partners, and exceeded channel targets across multiple months. My approach balances strategic partnerships with hands-on execution to keep growth consistent.

I built YouTube channels from scratch, led 300+ influencer campaigns including celebrity tie-ups, managed sub-publishers and TV alliances, and supported Amazon listing optimization and CRO initiatives. I also run performance-led content strategies and CRM-driven influencer programs.

I thrive in collaborative, data-driven environments where I can lead cross-functional teams to scale monetisation and retention. I am motivated by roles that prioritise measurable ROI, creative problem solving, and end-to-end ownership of digital content and monetisation pipelines.

Experience

Work history, roles, and key accomplishments

Assistant Manager, Music Monetisation

Saregama India Ltd

Nov 2023 - Jul 2025 (1 year 8 months)

Drove YouTube and OTT monetization, managing international sub-publishers and TV alliances, achieving 40% revenue growth on three occasions and surpassing channel targets in five months. Recovered overdue revenue from sub-publishers pending over three years and secured consistent month-on-month TV alliance revenues.

Partner Management Content Strategy Analytics

Assistant Content Manager

The Skin Story

Dec 2022 - Nov 2023 (11 months)

Led digital content, influencer operations, SEO, and post-purchase communications, creating founder LinkedIn content and loyalty-driven narratives for a nutraceutical launch. Managed on-ground D2C activations, kiosk events, and ensured timely campaign execution across teams.

Influencer Management SEO CRM Copywriting Campaign Execution Social Media

PR & Influencer Associate

Boomlet Media

Dec 2021 - Dec 2022 (1 year)

Managed influencer briefs, publication partnerships, and performance-led PR marketing strategies for clients including Google, Uber, Vicco, Flipkart, and Boroplus. Coordinated D2C marketing and influencer-driven campaigns to drive restaurant and retail traffic.

Influencer Briefing PR Strategy Partnerships Client Management D2C Content Strategy

Marketing Associate

True Elements

Nov 2020 - Nov 2021 (1 year)

Led 300+ influencer campaigns including celebrity tie-ups, built YouTube from scratch with video-led performance content and launched recipe-based retention assets, delivering product-focused ROI and brand lift. Supported Amazon strategy through listing optimization, review mining, and competitive mapping.

YouTube Strategy Performance ROI Analysis Video Production

Marketing Intern

Freelance Projects

Feb 2020 - May 2020 (3 months)

Built and managed a full YouTube channel for a real-estate influencer, created data reports to track influencer ROI, and analyzed Amazon reviews for CRO suggestions. Identified D2C sales gaps through in-store retail audits and executed kiosk campaigns in co-working spaces.

YouTube Channel Management Content Production Retail Audits CRM Analytics

Guest Service Officer

Grand Hyatt Mumbai

Jul 2016 - Feb 2018 (1 year 7 months)

Delivered premium guest experiences, resolved escalations, and supported back-end revenue reconciliation to maintain high customer satisfaction. Coordinated cross-team service delivery during events and daily operations.

Guest Service Customer Relations event support