Open to opportunities

Taylor Gregory

@taylorgregory

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Results-driven marketing leader with expertise in public sector marketing.

United States

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities in marketing.

I am a results-driven marketing leader with over 10 years of experience in public sector marketing, demand generation, and brand awareness, specifically for B2B SaaS and cybersecurity. My career has been defined by my ability to develop and execute omni-channel campaigns that drive pipeline growth across federal, state, and local markets. I excel in account-based marketing (ABM), partner marketing, project management, and campaign optimization, ensuring that every initiative is data-driven and performance-focused.

In my current role as a Senior Account-Based Marketing Manager at Okta, I lead the development of demand generation campaigns tailored for federal and SLED agencies, achieving measurable pipeline growth. My previous experience at Citrix Systems allowed me to launch public sector SaaS campaigns that resulted in a 30% increase in pipeline and a significant reduction in sales cycle length. I am passionate about creating targeted content assets and managing multi-channel campaigns that maximize engagement and conversions.

Throughout my career, I have consistently demonstrated my expertise in budget management and stakeholder collaboration, working cross-functionally with product marketing and sales teams to align strategies with business goals. I am committed to leveraging my skills in marketing analytics and campaign optimization to drive success for my organization.

Experience

Work history, roles, and key accomplishments

Current

Senior Account-Based Marketing Manager – Public Sector

Current

Okta

Jan 2025 - Present (6 months)

Developed and executed demand generation and brand awareness campaigns tailored for federal and SLED agencies, driving measurable pipeline growth. Led one-to-many and one-to-few ABM programs, integrating partner marketing and sales collaboration to target priority accounts.

Demand Generation Brand Awareness ABM Strategy Budget Management Project Management Stakeholder Management

Current

UX Designer / Digital Strategist

Current

Erin Taylor Designs

Apr 2015 - Present (10 years 3 months)

Improved UX and SEO, boosting website conversions by 20% and organic traffic by 40%. Provided digital strategy and design services to various clients.

UX Design Digital Strategy SEO Website Optimization Conversion Rate Optimization

Senior Account-Based Marketing Manager- Public Sector

Citrix Systems

Jul 2022 - Jan 2025 (2 years 6 months)

Launched public sector SaaS campaigns, contributing to a 30% increase in pipeline and reducing sales cycle length by 25%. Crafted cybersecurity and cloud modernization messaging for IT buyers in the public sector, enhancing brand visibility and solution clarity.

Demand Generation Brand Awareness Content Creation Cloud Modernization

Senior Marketing Manager

Invesco Ltd.

Jan 2021 - Jul 2022 (1 year 6 months)

Designed and managed integrated marketing programs, increasing pipeline velocity by 35% and sourced revenue by 22%. Enhanced lead targeting using CRM data, improving lead quality by 28%.

Campaign Strategy Project Management Customer Segmentation Content Development Integrated Marketing

Loyalty Customer Marketing Manager

IHG

Jun 2019 - May 2020 (11 months)

Increased retention by 25% and brand loyalty by 30% through data-driven marketing strategies. Enhanced campaign response rates by 25% with behavior analytics.

Customer Retention Personalization Data Driven Marketing Brand Loyalty Campaign Optimization

Education

Degrees, certifications, and relevant coursework

Hampton University

Bachelor of Arts, Arts

Studied a comprehensive curriculum at Hampton University, focusing on core principles and advanced topics within the arts. Gained foundational knowledge and practical skills relevant to the field.

ITSMA

Certification, Account-Based Marketing

Completed the ITSMA ABM Certification program, gaining specialized knowledge and practical skills in Account-Based Marketing strategies and execution. Focused on advanced techniques for targeting and engaging key accounts.