Taylor Elkins

Closed the largest data deal in company history ($200K+) over a 17-month sales cycle, coordinating with 4 key stakeholders and establishing new internal processes to penetrate emerging markets. Achieved 100% of Q4 target in first quarter of the role by increasing annual spend of a major automotive client by 43%.

Led the Automotive and Consumer Goods verticals globally, achieving 126% of the team’s Q4 2023 target—the highest performance quarter of the year. Recruited and onboarded 3 Account Executives, reducing their ramp-up time by 17% through personalized coaching plans.

Operated in a player-coach role, achieving 100% of individual quotas for Q4 2022, Q1 2023, and Q3 2023, while managing a team of 4 Account Executives. Increased team performance, averaging 78% of quota across 4 quarters through mentorship and tailored development plans.

Displaced competitors and established partnerships with major EV and OEM organizations across North America. Represented Patsnap at high-profile industry conferences and events, increasing brand visibility and securing new business opportunities.

Exceeded annual targets by 105%, earning a spot in Presidents Club. Received the Account Manager/Business Development Award for outstanding cross-functional collaboration and client growth initiatives.

Engaged external Senior Leaders to identify process and professional development gaps within an organization’s existing structure to develop a customized learning solution driving desired change. Consulted with both Canadian and American companies to implement sales knowledge and process standards across entire sales team by introducing ongoing learning solutions and innovative designation program

Drove brand awareness in multiple Canadian verticals at a National level including software and technology, legal, financial, pharmaceutical, and recruitment. Targeted company decision makers to identify organizational pain points and begin development of a tailored value proposition.

Completed a Bachelor of Arts degree with a focus on Sociology. Gained foundational knowledge in social structures, human behavior, and research methodologies.

Completed the MEDDPICC Masterclass, enhancing skills in complex deal management and sales methodology. Acquired advanced knowledge in strategic account management, sales fundamentals, and prospecting techniques.

Undertook courses in Strategic Account Management, Fundamentals of Sales, and Advanced Prospecting. Developed expertise in managing key client relationships and identifying new business opportunities.