Open to opportunities

Tavia Kerns

@taviakerns

Message

I coordinate partnerships, CRM data, and marketing campaigns that strengthen engagement and growth.

United States

Message

What I'm looking for

I'm looking for a marketing or partnerships role where I can use CRM, content, data analysis, and project coordination to improve engagement, support growth, and deliver well-executed programs.

At Mad City Windows & Baths, I manage CRM data, audit sales records, analyze market data, and coordinate with retail partners to support growth opportunities.

I also train team members on CRM workflows and data standards while collaborating with operations and accounting on budgets, contracts, and program execution. I focus on process improvements that strengthen efficiency and data accuracy.

Previously, at Destination Madison and the Madison Area Sports Commission, I supported major events including IRONMAN Wisconsin and WIAA Basketball. I led planning and execution for IRONKIDS Wisconsin 2024 and created newsletters, digital content, and promotional materials for event marketing.

My background also includes influencer marketing, game-concept pitching through Xbox Game Camp Atlanta, and end-to-end event coordination. I bring hands-on experience with CRM platforms, WordPress, Canva, Mailchimp, Google Analytics, project coordination, and marketing research.

Experience

Work history, roles, and key accomplishments

Current

Retail Partnerships Associate

Current

Mad City Windows & Baths

May 2025 - Present (1 year 4 months)

Manage CRM data and maintain accurate sales records through routine audits and data validation. Analyze sales and market data to support business strategy and identify growth opportunities.

CRM Data Analysis Data Validation Sales Market Research Training Process Improvement

Education

Degrees, certifications, and relevant coursework

Grand Canyon University

Bachelor of Science, Marketing and Advertising

2018 - 2022

Pursued a Bachelor of Science in Marketing and Advertising, with relevant coursework in marketing and communication strategy analysis, content marketing strategy, media plan and budget, and creative strategy.