Open to opportunities

Ashley Beyer

@ashleybeyer

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Content Marketing Specialist driving SEO-led, multi-channel campaigns and measurable lead generation.

United States

Message

What I'm looking for

I’m looking to grow in a role where I can build SEO-driven content, coordinate cross-functional campaigns, and use analytics to optimize performance—supporting compliance and brand consistency while owning end-to-end initiatives.

I’m a Content Marketing Specialist focused on content strategy, digital marketing, and cross-functional project coordination. I develop and execute content-driven marketing communications to support product launches, brand awareness, and lead generation.

In my current role, I create and manage integrated campaigns across webinars, blogs, case studies, email marketing, website content, and social media. I lead end-to-end webinar program management—from promotion and live moderation to post-event analytics and follow-up—and collaborate with engineering, sales, IT, and external partners to deliver marketing assets aligned to business goals.

I also work closely with analytics and digital teams to monitor performance, optimize content for SEO, and provide insights that improve campaign effectiveness. I support marketing compliance and data privacy through OneTrust implementation, and I continuously streamline content workflows to ensure brand consistency and strong execution across digital and print channels.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Specialist

Current

Reynolds Consumer Products

Jan 2020 - Present (6 years 5 months)

Develop and execute content-driven marketing communications to support product launches, brand awareness, and lead generation across multiple business units. Manage integrated campaigns (webinars, blogs, case studies, email, website, and social) and coordinate cross-functionally to deliver assets aligned with business objectives.

Content Strategy SEO Optimization Email Marketing Integrated Campaigns Webinar Coordination Marketing Analytics Project Coordination OneTrust WordPress

Operations Coordinator

NWTC Artisan Center

Oct 2019 - Jan 2020 (3 months)

Managed daily operations and staff to ensure smooth program execution for instructors and administrative support. Developed and coordinated new programming to increase community engagement through outreach and event planning.

Operations Management Program Coordination Event Planning Stakeholder Management Community Outreach Team Leadership Scheduling Vendor coordination

Admin & Marketing Specialist

Northeast WI Technical College

Oct 2017 - Oct 2019 (2 years)

Led content strategy for social media and website management to enhance online presence and engagement with the community. Coordinated marketing materials, including class catalogs and event promotions, to improve visibility and participation.

Content Strategy Social Media Management Content Event Promotion Digital Marketing Community Engagement Project Coordination

Office Manager

Venture Preservation Management

Mar 2013 - Feb 2015 (1 year 11 months)

Managed financial operations by improving the accuracy and efficiency of accounts payable and receivable processes. Developed marketing materials and maintained the company’s online presence to increase brand awareness.

Accounts Payable Accounts Receivable Financial Operations Process Improvement Marketing Materials Online Presence Management Administrative Management

Promotions Manager

The Shepherd Express

Sep 2010 - Mar 2013 (2 years 6 months)

Planned and executed large-scale events, including the annual gala, to ensure smooth operations and successful outcomes. Managed print and digital advertisement placements to increase brand visibility and audience reach.

Event Planning Digital Advertising Media Planning Brand Awareness Campaign Execution