jawan love
@jawanlove
Creative and results-driven marketing specialist passionate about brand growth.
What I'm looking for
I am a Marketing Specialist with experience in email marketing, lifecycle marketing, partnership management, and integrated campaign strategy. I've managed marketing programs reaching more than 1.5 million consumers, generated millions in revenue through strategic partnerships, and developed data-driven campaigns across travel, automotive, and industrial sectors. Passionate about leveraging analytics, storytelling, and cross-functional collaboration to create marketing experiences that drive engagement and business growth.
Experience
Work history, roles, and key accomplishments
Marketing Specialist
Nexen Tire US
Feb 2024 - Present (2 years 8 months)
Directed trade marketing for NEXEN Tire, managing POS material across 200+ retailers. Developed and executed the go-to-market strategy for Nexen’s N’Blue 4 Season 2 product line. Served as the primary contact for NEXEN's sports partnerships across the MLB, NHL, NBA, and MLS.
Marketing Specialist managing email and SMS strategy across 20+ brands and 1.5M+ contacts. Developed and executed dedicated and retargeting campaigns in Marketo, delivering 3M+ emails annually and generating 56K+ leads per year. Managed cruise line co-op partnerships with Carnival, Royal Caribbean, and Princess, driving $600K+ in revenue through strategic placements and budget oversight.
Marketing Coordinator
HGR Industrial Surplus
Sep 2021 - Sep 2023 (2 years)
Secured a high-value partnership with BattleBots and negotiated prime TV advertising placements, resulting in a 280% increase in website traffic and generating over $1 million in revenue. Coordinated major trade shows like IMTS, generating 250 leads and boosting post-event sales inquiries by 30%. Drove a 110% increase in social media following and a 41% rise in new site users through strategic con
Marketing Coordinator
Clum Creative
Mar 2019 - Mar 2021 (2 years)
Leveraged marketing tools like ZoomInfo to collect and segment data, creating targeted lists for email campaigns and successfully managing a database of over 100,000 segmented contacts. Designed and implemented email outreach strategies using Salesforce, organizing responses to prioritize potential leads, which boosted conversion rates by 75%. Led outreach initiatives and drove improvements throug
Education
Degrees, certifications, and relevant coursework
The Ohio State University
Bachelor of Arts, Strategic Communications
Focused on strategic communication principles and practices. Developed skills in various aspects of marketing and communication.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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