Open to opportunities

jawan love

@jawanlove

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Creative and results-driven marketing specialist passionate about brand growth.

United States

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What I'm looking for

I seek a dynamic role in a collaborative environment where I can leverage my marketing expertise to drive brand growth and engage audiences effectively.

I am a marketing specialist with a proven track record in driving brand awareness and growth through innovative strategies and partnerships. Currently, I work at Nexen Tire US, where I manage trade marketing initiatives across over 200 retailers, successfully revamping training platforms and building an e-commerce site that saved the company $100K. My role involves developing go-to-market strategies for new product lines, ensuring that our messaging resonates with our target audiences.

Previously, as a Marketing Coordinator at HGR Industrial Surplus, I secured high-value partnerships that significantly boosted website traffic and revenue. I coordinated major trade shows and managed social media strategies that resulted in substantial increases in engagement and lead generation. My experience also includes data collection and email marketing, where I implemented strategies that improved conversion rates by 75%. I thrive in collaborative environments and am dedicated to impactful storytelling and partnership development.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Nexen Tire US

Feb 2024 - Present (1 year 3 months)

Directed trade marketing for NEXEN Tire, managing POS material across 200+ retailers. Developed and executed the go-to-market strategy for Nexen’s N’Blue 4 Season 2 product line. Served as the primary contact for NEXEN's sports partnerships across the MLB, NHL, NBA, and MLS.

Brand Awareness Product Marketing Partnership Management PR Strategy Video Content

Marketing Coordinator

HGR Industrial Surplus

Sep 2021 - Sep 2023 (2 years)

Secured a high-value partnership with BattleBots and negotiated prime TV advertising placements, resulting in a 280% increase in website traffic and generating over $1 million in revenue. Coordinated major trade shows like IMTS, generating 250 leads and boosting post-event sales inquiries by 30%. Drove a 110% increase in social media following and a 41% rise in new site users through strategic con

Partnership Development Event Management Project Management Social Media Strategy Content Management Copywriting

Marketing Coordinator

Clum Creative

Mar 2019 - Mar 2021 (2 years)

Leveraged marketing tools like ZoomInfo to collect and segment data, creating targeted lists for email campaigns and successfully managing a database of over 100,000 segmented contacts. Designed and implemented email outreach strategies using Salesforce, organizing responses to prioritize potential leads, which boosted conversion rates by 75%. Led outreach initiatives and drove improvements throug