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tatenda chinamasa

@tatendachinamasa

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Digital marketing professional specializing in paid media management.

Zimbabwe

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What I'm looking for

I seek a dynamic role in digital marketing that fosters creativity and growth.

I am a dedicated digital marketing professional with a Bachelor of Science in Communication, Media, and Marketing from Monash University South Africa. Currently, I excel as a Paid Media & Account Manager at Conversion Science, where I manage and optimize paid media campaigns across platforms like Google Ads, Bing Ads, and Meta Ads. My expertise in data analysis tools such as Data Studio and Google Analytics allows me to drive impactful strategies that meet client objectives and KPIs.

Throughout my career, I have worked with prestigious organizations, honing my skills in digital marketing, sales, and account management. My experience includes leading cross-functional teams, developing comprehensive advertising campaigns, and providing actionable insights to enhance campaign performance. I am passionate about staying updated on industry trends and continuously integrating new techniques to ensure my strategies remain effective and competitive.

Experience

Work history, roles, and key accomplishments

Current

Paid Media & Account Manager

Current

Conversion Science

Mar 2019 - Present (6 years 3 months)

Strategized, developed, and executed comprehensive digital advertising campaigns across Google Ads, Bing Ads, and Meta Ads to meet client objectives and KPIs. Conducted in-depth analysis of campaign performance using Data Studio and Google Analytics, continuously optimizing strategies for maximum ROI.

Google Ads Bing Ads Meta Ads Data Studio Google Analytics Digital Advertising Campaign Optimization Client Communication Strategic Planning ROI Analysis

Paid Media Intern

Conversion Science

Feb 2018 - Present (7 years 4 months)

Assisted in developing and implementing digital advertising campaigns across various platforms, contributing to the creation of engaging ad copy and visuals. Conducted thorough analysis of campaign performance and industry trends using Google Analytics, providing actionable insights for optimization.

Digital Advertising Google Analytics Campaign Analysis Display Advertising Data Analysis

Sales and Marketing Executive

Zeeya Events

Sep 2016 - Present (8 years 9 months)

Directed and executed comprehensive sales strategies to acquire new clients and expand business opportunities, successfully acquiring high-profile accounts. Orchestrated integrated marketing campaigns across various channels, including social media and email marketing, to enhance brand visibility.

Sales Strategy Integrated Marketing Social Media Marketing Email Marketing Customer Service Event Planning

Intern

Zimbabwe Fashion International

Sep 2014 - Present (10 years 9 months)

Supported various administrative and operational tasks within the organization, assisting with event logistics and general office duties. Gained foundational experience in the fashion industry and contributed to team projects.

Administrative Support Administrative Assistant Data Entry Communication Team Collaboration

Executive Assistant

Zimbabwe Fashion International

Aug 2014 - Present (10 years 10 months)

Coordinated seamless administrative support for senior management, including managing complex calendars and organizing travel arrangements. Facilitated effective communication by drafting correspondence and reports, maintaining accurate records, and liaising with stakeholders.

Administrative Support Calendar Management Travel Coordination Communication Report Preparation Event Planning

Education

Degrees, certifications, and relevant coursework

Monash University South Africa

Bachelor of Science, Communication & Media and Marketing

Completed a Bachelor of Science in Communication & Media and Marketing. Gained comprehensive knowledge in various aspects of communication, media, and marketing strategies.