Open to opportunities

Alina Sequeira

@alinasequeira

Message

I drive measurable results in paid social by optimizing campaigns across leading platforms.

Zimbabwe

Message

What I'm looking for

I’m looking for a paid media role where I can own end-to-end paid social strategy and execution, optimize for MQL and pipeline outcomes, collaborate cross-functionally, and use performance insights to continuously lower cost per lead.

I’m a paid media specialist who owns strategy, execution, and optimization across paid social platforms to drive performance you can measure. At Bonterra, I lead multi-channel campaigns across LinkedIn, Meta, Google Ads, and 6sense—contributing to a 30% increase in MQL volume—and I write conversion-focused ad copy aligned to audience segments and funnel stages.

I also build momentum at scale, booking 30–50+ monthly meetings by targeting high-intent accounts through paid social and ABM programs. Previously at Merkle, I built, trafficked, and launched hundreds of paid social campaigns, monitored and optimized six-figure monthly budgets daily, and delivered weekly reporting and dashboard visibility using Tableau and analytics tools to keep clients aligned to KPI targets.

Experience

Work history, roles, and key accomplishments

Current

Digital Media Strategist

Current

Bonterra

Jan 2024 - Present (2 years 5 months)

Owned strategy and execution of multi-channel paid media campaigns across LinkedIn, Meta, Google Ads, and 6sense, driving a 30% increase in MQL volume. Targeted high-intent accounts to book 30–50+ meetings monthly and used performance insights to lower cost per lead.

LinkedIn Ads Meta Ads Google Ads 6Sense Conversion Rate Optimization Budget Management A B Testing

Senior Digital Media Specialist

Merkle

Jan 2021 - Jan 2024 (3 years)

Built, trafficked, and launched hundreds of paid social campaigns while coordinating with partners from Pinterest, TikTok, and Meta. Monitored and optimized six-figure monthly budgets daily and delivered weekly reporting to align execution with client KPI targets.

Pinterest Ads Meta Ads Paid Social Campaign Trafficking KPI Reporting Tableau Google Analytics Cross Functional Collaboration

Digital Marketing Intern

Simple Shoemaking

Jan 2021 - Present (5 years 5 months)

Supported digital campaigns, email marketing, and website updates. Assisted with day-to-day marketing execution using WordPress to maintain and improve online content.

WordPress Email Marketing Google Analytics Adobe Analytics Quicksite Cross Functional Collaboration Process Optimization

Digital Marketing Associate

Alpha Recon

Jan 2021 - Present (5 years 5 months)

Managed social media channels and executed digital marketing strategies to increase brand visibility. Supported ongoing marketing efforts to drive consistent audience engagement.

Social Media Management Digital Marketing Strategy Campaign Execution CRM (Salesforce)Google Analytics Tableau Competitive Analysis