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Arpana Bhattarai

@arpanabhattarai

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Digital Marketing Specialist driving high-production campaigns, paid ads optimization, and storytelling that converts.

Zimbabwe

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What I'm looking for

I’m looking for a role where I can lead end-to-end digital marketing campaigns, optimize paid ads for conversions, and collaborate cross-functionally—using creative storytelling and performance tracking to help the brand grow.

I’m a Digital Marketing Specialist with over 3 years of experience helping brands stand out through end-to-end campaign planning, production coordination, and performance-focused execution. My work spans social media strategy, paid advertising campaigns, and creative direction—always with results in mind.

In my most recent role as Senior Supervisor – Digital Marketing at ING Skill Academy, I led the high-production unit and managed end-to-end campaign execution from pre- to post-production. I also coordinated teams and delivered creative direction for multiple brands.

I’ve supported growth earlier as a Digital Marketing Intern by handling social media planning, content scheduling, and performance analytics across platforms. I’m quick to learn and adapt, and I enjoy turning early brainstorming into polished delivery—creating deeper audience connection while driving strong reach and meaningful conversions.

Experience

Work history, roles, and key accomplishments

Digital Marketing Supervisor

ING Skill Academy

Jan 2023 - Jan 2025 (2 years)

Led end-to-end digital campaign execution (pre- to post-production), providing creative direction and coordinating cross-functional teams for multiple brands. Designed and managed paid ad campaigns achieving 18,420,000+ impressions, 392,800+ clicks, 2,180 leads, and an 11.6% sales conversion rate for two colleges.

Content Production Creative Direction Campaign Execution Team Leadership Google Ads Performance Analytics Project Management Brand Strategy

Digital Marketing Intern

ING Skill Academy

Jan 2022 - Jan 2023 (1 year)

Supported content creation and managed brand presence across multiple channels. Planned social media content, scheduled posts, and tracked performance analytics to improve campaign outcomes.

Content Scheduling Content Creation Performance Analytics Data Analysis SEO SEM

Call Centre Intern

ING Skill Academy

Jan 2021 - Jan 2022 (1 year)

Handled outbound calling and converted prospective leads into successfully enrolled customers. Built strong communication and sales skills through daily call handling.

Outbound Calling Lead Conversion Customer Communications Sales Support Enrollment Communication Skills

Management Intern

Global IME Bank

Jan 2021 - Jan 2021 (0 months)

Supported daily operations by assisting teams with documentation and process coordination. Gained exposure to corporate banking workflows and operational routines.

Operations & Support Documentation Process Coordination Administrative Assistance Corporate Workflow Exposure