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Jennifer Gagnon

@jennifergagnon

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Associate Director-level programmatic digital marketer driving performance across paid media channels.

Zimbabwe

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What I'm looking for

I am seeking a senior programmatic or digital media leadership role where I can drive cross-channel strategies, mentor teams, and improve campaign performance in a collaborative, growth-focused environment.

I am a results-oriented, data-driven digital marketing leader with progressive experience across programmatic, media investment, and digital planning roles. I lead and mentor teams, optimize paid media strategies, and implement best practices that measurably improve campaign performance.

I have driven cross-channel collaboration, managed stakeholder relationships, and overseen campaign accuracy and reporting from junior buyer to associate director roles. My accomplishments include spearheading efficiency enhancements, resolving campaign discrepancies at scale, and receiving academic leadership awards for collaboration and service.

Experience

Work history, roles, and key accomplishments

Current

Associate Director, Programmatic

Current

GroupM

Apr 2022 - Present (3 years 10 months)

Lead a team of media professionals to drive programmatic performance, implemented best practices to improve campaign efficiency and stakeholder alignment across channels since 04/2022.

Programmatic Team Leadership Stakeholder Management Campaign Optimization Process Improvement

Senior Manager, Media Investments

Mindshare

Nov 2019 - Mar 2022 (2 years 4 months)

Directed and mentored junior team members, ensured campaign and reporting quality, and collaborated with SMEs and client services to deliver client-focused media investment strategies from 11/2019 to 03/2022.

Media Planning Team Management Reporting Performance Optimization Budget Oversight Digital Media

Digital Investment Planner

Dentsu Aegis

Dec 2016 - Nov 2019 (2 years 11 months)

Planned, monitored, and optimized digital campaigns, resolved discrepancies across a 15-person team, and led onboarding and training initiatives from 12/2016 to 11/2019.

Campaign Optimization Onboarding Training Performance Monitoring Reporting

Junior Buyer

Innocean Worldwide

Sep 2015 - Dec 2016 (1 year 3 months)

Monitored monthly campaign performance, collaborated with vendors to implement enhancements, and managed/approved BCRs across media channels from 09/2015 to 12/2016.

Media Buying Performance Monitoring Vendor Management Optimization