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Tassiana Lamatina

@tassianalamatina

Product Manager at Workday who launched its largest Early Access program and built the first centralized Home analytics dashboard.

Brazil

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At Workday, I worked on the Home platform, supporting experiences used by 60M+ monthly active users. I designed and launched the company’s largest Early Access program, partnering with 37 enterprise customers and 700K+ users to gather feedback and validate features.

As an Associate Product Manager Intern at Workday, I initiated and led development of the first centralized analytics dashboard for Workday Home. It brought together high-volume data sources and gave product teams visibility into feature adoption, engagement, and task funnels.

Earlier, I built websites as a freelance Web Developer using WordPress, Shopify, and React, and completed a full-stack engineering fellowship at General Assembly. After 27 years in California, I’m relocating to Brazil and bringing my product experience to my next opportunity.

Experience

Work history, roles, and key accomplishments

Associate Product Manager

Workday

Jul 2022 - Feb 2026 (3 years 7 months)

Product Manager for the Workday Home Platform, supporting experiences used by 60M+ monthly active users. Designed and launched Workday's largest Early Access Program, partnering with 37 enterprise customers and 700K+ users to gather feedback and validate new features.

Web Developer

Freelance

Jul 2018 - Sep 2022 (4 years 2 months)

Designed and built websites using WordPress, Shopify, and React, delivering stable, maintainable platforms for long-term client use. Improved site performance through SEO, analytics, and navigation enhancements, contributing to traffic increases of up to 36%.

WordPress Shopify React SEO Analytics Navigation User Experience Conversion Rate Optimization Requirements Gathering Customer Journey Mapping

Associate Product Manager Intern

Workday

Mar 2022 - Jul 2022 (4 months)

Initiated and led the development of the first centralized analytics dashboard for the Workday Home platform, consolidating high-volume data sources supporting 60M+ users. Conducted user research and data analysis to support product improvements and roadmap decisions.

Product Management Product Analytics SQL Data Analysis User Research Roadmapping Feature Adoption Funnel Analysis Task Completion Analytics Dashboards REST APIs Debugging Data Modeling System Workflows API Integration

Software Engineering Fellow

General Assembly

Apr 2021 - Jul 2021 (3 months)

Completed a 450 hour full stack engineering fellowship, developing multiple applications through collaborative remote workflows and agile methodologies. Built proficiency in JavaScript, TypeScript, HTML, CSS, and Python, and applied frameworks such as React, Node.js, and Express.js.

JavaScript TypeScript HTML CSS Python React NodeJS ExpressJS PostgreSQL MongoDB Sequelize Data Modeling Query Design API Integration Debugging Agile

General Retail Manager

T-Mobile Premium Retailer

Sep 2018 - Jun 2019 (9 months)

Led operations across three high-volume retail locations generating $4.8M in annual revenue, overseeing staffing, training, and customer experience improvements. Increased store conversion by 28% in three months through data-driven coaching and performance feedback programs.

Operations Management Staffing Training Customer Experience Performance Analytics KPI Management Data Driven Coaching retail management

Executive Assistant to the CEO

Armor Electric

Nov 2014 - Oct 2018 (3 years 11 months)

Supported CEO in managing executive operations, vendor coordination, and strategic initiatives across the organization. Streamlined communication between field teams, accounting, and leadership, improving decision-making turnaround times.

Executive Support Vendor coordination Strategic Planning Communication Skills Market Research Competitive Analysis Business Development

Education

Degrees, certifications, and relevant coursework

General Assembly

Software Engineering Fellowship, Software Engineering

2021 - 2021

Completed a 450-hour full stack engineering fellowship, developing multiple applications through collaborative remote workflows and agile methodologies.