Taryn Francissen

Strategic Product Marketing Manager supporting Elevance Health’s CarelonRx business, focused on B2B marketing strategy, sales enablement, and go-to-market execution within a complex healthcare environment.

· Lead product marketing for the Oct. 2026 launch of an enhanced enterprise weight management program, owning go-to-market messaging, sales enablement and training, launch readiness, and audien

• Led strategic PR and integrated marketing programs for B2B SaaS and technology clients, serving as primary client contact and advising on positioning, messaging, and communications strategy
• Secured national media placements across Adweek, Fortune, WSJ, and Reuters, strengthening client visibility, brand authority, and market positioning
• Managed client relationships as primary point of conta

• Led marketing strategy for a multi-tenant retail property, focusing on driving foot traffic, tenant engagement, and brand visibility during a highly constrained COVID-19 environment
• Reduced marketing budget by over 50% while maintaining performance through strategic vendor negotiation and optimized channel allocation
• Developed and executed innovative event strategies to drive customer traffi

• Supported marketing operations and strategy for a high-traffic retail center, managing budget allocation, events, and performance reporting
• Managed a $380K annual marketing budget, optimizing spend across events, advertising, and branding initiatives
• Increased event attendance by 34%, contributing to improved tenant sales performance
• Expanded media coverage, exceeding PR value goals by 66%

• Led digital and social media marketing strategy for a multi-location retail business, focusing on customer engagement, brand consistency, and campaign performance
• Developed and executed email marketing campaigns, achieving engagement rates above industry benchmarks
• Tracked and optimized campaign performance using Google Analytics to improve ROI
• Built and maintained a cohesive social media

• Authored articles and press releases contributing to local media coverage
• Increased Twitter following by over 150% through targeted content and engagement strategies
• Conducted market research and presented findings with strategic recommendations to leadership
• Increased alumni engagement and donation participation by 20% through outreach initiatives

Issued Aug 2026

Issued Jun 2024

Issued Sep 2023

Issued Oct 2023

Issued Mar 2023

Issued May 2023

Issued Mar 2023

While attending the Kelley School of Business, I was presented with many opportunities in which I was able to work within a team to come up with business solutions. I also worked to create presentations and reports based on the research that went in to finding those solutions and presented those solutions to company executives.

Dean's list:
Fall '14, Spring '15, Fall '15