Looking for a job

Catalina Astudillo

@catalinaastudillo

Message

I build growth-focused marketing campaigns, partnerships, and people operations.

United States

Message

What I'm looking for

I'm looking to lead integrated marketing, commercial strategy, partnerships, or people operations work where I can use data, consumer insights, storytelling, and cross-functional collaboration to build engagement and drive business growth.

I've driven over 40% revenue growth at Armitage Pharmacy through marketing, retention, referral-network development, brand strategy, and social media engagement. I also manage recruitment, onboarding, training, SOPs, and cross-functional staffing coordination across clinical, retail, and sales teams.

Previously at Mattel, I managed 20+ licensing partnerships across five LATAM markets and supported the global Barbie Movie campaign, contributing to 40% regional brand growth. I combine commercial strategy, consumer insights, KPI dashboards, stakeholder relationships, and bilingual English-Spanish communication to create meaningful growth opportunities.

Experience

Work history, roles, and key accomplishments

Current

Marketing & People Operations Manager

Current

Armitage Pharmacy

Sep 2025 - Present (1 year)

Designed and executed marketing and retention initiatives, including referral network development and brand strategy, driving over 40% revenue growth. Managed end-to-end recruitment, onboarding, and training for pharmacy staff, and developed SOPs for scheduling, compliance, and performance tracking.

Marketing Strategy Brand Management social media engagement Recruitment Onboarding Training SOP Development Cross functional Coordination