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Tara Gregson

@taragregson

I've built marketing organizations into enterprise growth engines for global B2B and B2C businesses.

United States
Message

At Kantar, I led North American growth and marketing transformation, directing $5M in investments that generated $95M in qualified pipeline and $26M in closed revenue over two years. I also elevated market authority through 525+ executive speaking opportunities and moved share of voice from #4 to #1.

Across Kantar, Resorts World Catskills, Webster Bank, Foxwoods, M&T Bank, Seneca Gaming, and advertising agencies, I've built brands, commercial strategies, partnerships, and high-performing teams during market entry, expansion, turnaround, and transformation. I bring clarity to complexity, align stakeholders around a common vision, and turn bold strategies into measurable enterprise value.

Experience

Work history, roles, and key accomplishments

Kantar North America logoKA

Senior Vice President, Head of Marketing, Growth Officer

Jan 2024 - Dec 2026 (2 years 11 months)

Recruited to revitalize Kantar's largest region by realigning strategy with business goals, modernizing marketing, and strengthening stakeholder alignment. Directed $5M in marketing investments, generating $95M in qualified pipeline and $26M in closed revenue over two years.

Education

Degrees, certifications, and relevant coursework

Canisius College logoCC

Canisius College

Bachelor of Science, Marketing

Bachelor of Science in Marketing from Canisius College.

Tech stack

Software and tools used professionally

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