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Babalwa Nkente

@babalwankente

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Digital Marketing Coordinator at Digify Africa, where I grew social engagement 30% and followers 25% in six months.

South Africa

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What I'm looking for

I’m seeking a permanent position with growth opportunities, where I can apply my digital marketing and business development experience.

At Digify Africa, I developed social strategy that grew engagement by 30% and followers by 25% within six months. I also shaped messaging across websites, email, and social channels for digital skills programmes.

I run integrated campaigns across digital and PR, using GA4 reporting, SEO, and performance data to guide optimisation. I also connect marketing activity with business development priorities and CRM workflows.

At Digify Africa, I authored proposals and award submissions, including the nomination pitch that helped the team win the Wired4Women Tech Innovator Award and the submission for the 2026 AI for Education Teacher Training Award.

Earlier, I managed social media and client work across customer service, apps, and agency accounts. At MultiChoice Group, I maintained a 90% response rate and implemented crisis response workflows; across app projects, I worked on campaigns, influencer partnerships, and content to support downloads and sign-ups.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Coordinator

Current

Digify Africa

Mar 2022 - Present (4 years 6 months)

Designed and executed inbound social strategy across Meta platforms, achieving 30% engagement growth and a 25% follower increase within the first six months. Directed integrated marketing campaigns, managed strategic partnerships, and authored award-winning proposals.

Digital Marketing Social Media Strategy Meta Business Suite GA4 SEO WordPress LinkedIn Sales Navigator CRM B2B Marketing Content Strategy Brand Management Campaign Management Analytics Reporting

Digital Marketing & Client Relations Coordinator

Incyt Visuals

Jul 2021 - Oct 2021 (3 months)

Managed five diverse client accounts across medical, automotive, education, film, and alcohol sectors, serving as digital strategist and account manager. Developed customised digital and social media strategies and provided SEO enhancements.

Digital Marketing Social Media Strategy SEO Copywriting Editing Proofreading Client Relations Account Management

Social Media Consultant

Multichoice Group

Jun 2018 - Mar 2021 (2 years 9 months)

Served as primary social media contact for customer inquiries, managing omni-channel interactions across Facebook, Twitter, email, and phone. Maintained a 90% response rate and implemented crisis response workflows.

Social Media Management Customer Service Crisis Management Sentiment Analysis Omnichannel Communication Brand Reputation

Freelance Social Media Manager

Einee- Talk to Celebrities App

May 2018 - Jun 2019 (1 year 1 month)

Led content and marketing strategies to drive app downloads and engagement across UK and South African markets. Coordinated influencer partnerships and conducted keyword research and competitor analysis.

Social Media Strategy Content Marketing Influencer Marketing Keyword Research Competitive Analysis Campaign Management Analytics

Freelance Social Media Intern

Tour 4 Charity

Jul 2016 - Jun 2019 (2 years 11 months)

Supported a charity tour company by developing marketing concepts and content strategies that drove sign-ups and bookings. Monitored performance analytics and iterated strategies based on user feedback.

Social Media Marketing Content Strategy Campaign Optimization Analytics Partnership Building Storytelling

Freelance Social Media Manager

Revine/ Vene Dating App

Mar 2016 - Jan 2017 (10 months)

Conducted market research on UK dating culture to inform product positioning and content strategy. Produced blog content and acquisition campaigns to drive sign-ups and brand awareness.

Market Research Content Creation Acquisition Campaigns Influencer Partnerships Reporting Cultural Insights

Education

Degrees, certifications, and relevant coursework

HubSpot Academy

SEO Training, SEO

Completed SEO Training, covering keyword research, backlink building, SERPs, and improving website visibility on search engines.

HubSpot Academy

Digital Marketing, Digital Marketing

Completed a Digital Marketing certification, focusing on inbound social media strategy, digital advertising, and inbound marketing.

HubSpot Academy

Digital Marketing, Digital Marketing

Completed a Digital Marketing certification, covering inbound social media strategy, digital advertising, and inbound marketing.

Red & Yellow

Brand Management Course, Brand Management

Completed a Brand Management Course, focusing on brand positioning, activation, growth, digitization, and virtualization.

Boston Media House

Diploma in Media Practices, Media Practices

2014 - 2015

Completed 1st year of study in Media Practices, covering journalism, advertising, public relations, professional skills, radio, academic literacy, and video production.