At Ford Motor Company, I optimize national wholesale and marketing strategies across 13 dealerships in five states. I use data and customer research to identify retailer customer-experience bottlenecks and develop sales and expense-reduction strategies with the regional sales team.
At Harmony AI, I founded an AI music-generation startup focused on customizing existing music for video creators. After 250 customer interviews, I helped shape interface buttons that reduced royalty-free music search time by 23% in user experiments; I also hired design, software, and legal teams and raised $20,000 in pre-seed capital.
At Apple, I co-developed sales strategies with in-store sales and technical teams as a Product Zone Specialist, and generated outbound B2B leads as a Channel Sales Specialist. I also exceeded sales targets by identifying growth opportunities through product expertise and data-driven insights.
For Angel Concepts, I spearheaded the go-to-market strategy for a dual-tank vape pen and negotiated $144,000 in fee savings. My work is grounded in product management, customer research, marketing strategy, and financial modeling.
