Breylin Becton
@breylin-becton
Product and Project Manager (CSPO) driving AI-enabled business transformation with data fluency and a knack for cross-functional collaboration
What I'm looking for
I am a Product-focused people person with a knack for cross-functional collaboration and strategic problem solving.
I have held roles across operations, acquisition marketing, Transformation and Innovation, and AI Enablement, delivering results at scale, managing teams, and elevating spirits through tough change-heavy times.
At my heart I am a creative, but I am balanced in that I love research as much as I do storytelling.
While in my Marketing Roles played a key role in the development and product ownership of a listing management platform, managed a team of offshore resources and internal marketing coordinators. I also managed our Google Ads and Analytics reporting.
Following that time I was on a Transformation team and collaborated to stand up an integration for a customer facing AI tool that was piloted and then rolled out over a portfolio of 100K+ homes.
Since then, I have been managing that tool and it’s associated vendor relationships while also assisting in developing the companies vision for further AI Enablement.
Experience
Work history, roles, and key accomplishments
Oversaw management and vendor relations for an AI Leasing Assistant and created novel reporting methods to keep National Leadership informed of performance trends. Audited 1,500+ leasing conversations, updating the AI knowledge bank and helping drive ~10% reduction in share of handoffs due to missing or incomplete knowledge.
Led cross-functional inaugural Transformation & Innovation Office initiatives for AI for Leasing and Resident Rewards as an intermediary, project manager, and product owner to launch and monitor pilots. Conducted market research and product requirements work, facilitated recurring working sessions and retrospectives, and supported change management through transparency and accountability.
Monitored and optimized the listings queue from local leasing teams, overseeing a team of 10 associates and running quality assurance audits. Served as product owner for the Marketing Administrative Console and led the transition of property listings to TaskUs to drive the highest daily volume of listing completion in the company’s lifetime.
Education
Degrees, certifications, and relevant coursework
University of North Texas
Bachelor of Science, Broadcast Journalism
2013 - 2016
Grade:
Earned a Bachelor of Science in Broadcast Journalism, with a minor in Political Science, at the University of North Texas.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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