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Ali Fawaz

@alifawaz1

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Senior Product Marketing Leader. Reputation, SAAS, Automotive and Real Estate Fintech.

United States

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Product marketing leader with 16+ years of experience turning complex SaaS, AI, data, and customer-experience capabilities into clear market value. Deep knowledge of reputation management, reviews, listings, surveys, social engagement, sentiment, analytics, and multi-location customer needs. Proven success connecting Product, Marketing, Sales, and Customer Success through positioning, launches, enablement, competitive insight, voice of customer, and high impact content that drives adoption and growth

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Product Lead

Current

Wazlio

Sep 2025 - Present (1 year 1 month)

Own product marketing for a real estate marketplace from customer discovery through launch, including segmentation, positioning, and go-to-market planning. Partner with developers and market participants to convert feedback into product improvements.

Product Marketing Segmentation Positioning Value Proposition Messaging Pricing Onboarding Go To Market Feedback Analysis

Current

Partner & Head of Growth & Marketing

Current

EmpireRealtyGroup

Sep 2023 - Present (3 years 1 month)

Lead product, brand, and growth strategy for a multi-market real estate organization, translating customer needs and performance data into messaging, campaigns, and platform improvements. Directed an integrated website and CRM rollout.

Product Strategy Brand Strategy Growth Marketing CRM Rollout Customer Journey Enablement Executive Communication Optimization

Vice President, Strategic Partnerships & Business Development

DealersUnited

Dec 2022 - Sep 2023 (9 months)

Led product, partner, and go-to-market strategy for automotive digital marketing and analytics solutions. Helped drive 106% ARR growth in the retail dealer business.

Product Strategy Partnerships Business Development Go To Market Positioning Pricing Attribution Competitive Analysis ARR Growth

Managing Director - Automotive Product Strategy

Reputation.com

Feb 2018 - Sep 2022 (4 years 7 months)

Built and led the automotive vertical for an AI-powered B2B SaaS platform, owning portfolio strategy, positioning, and go-to-market. Grew automotive ARR from approximately $1.5 million to nearly $7 million.

Product Strategy Go To Market AI NLP Sentiment Analysis Review Survey Listings Social Engagement Analytics Reporting Cross functional Leadership Voice Of Customer Competitive Analysis Enablement ARR Growth

Director - Customer Acquisition Products

FordDirect

Apr 2012 - Jan 2018 (5 years 9 months)

Owned product and go-to-market strategy for an approximately $11 million digital customer acquisition portfolio serving more than 3,000 Ford and Lincoln dealerships. Launched a cloud-based dealer reputation platform that achieved approximately 70% dealer-body adoption within two years.