At PERFORMANCE AUTOMOTIVE GROUP, I lead omnichannel marketing across 20+ rooftop properties and manage an annual performance marketing and technology investment exceeding $13,000,000. I designed and brought to market a proprietary marketing attribution and analytics solution that turns complex data into ROI dashboards and leadership talk tracks.
I’ve directed CRM onboarding and technology migrations across rooftops, and built automated workflows and AI prompt architectures that boosted team production velocity by 50%+.
Earlier at DOMINION DEALER SPECIALTIES, I pioneered the go-to-market launch strategy for a flagship automotive video SaaS solution and drove over $500,000 in new annualized field revenue. I also managed mobile web and SMS inventory solutions and developed company-wide product certification and onboarding frameworks.
