Sydney Horton

I am a Business Analyst with a strong background in AI-driven process optimization, automation, and data analytics. My experience includes leveraging tools such as n8n, Zapier, and Python to streamline workflows and automate manual processes. I am passionate about delivering actionable insights that drive strategic business outcomes.

At Cox Enterprises, I designed and implemented AI-driven process improvements that significantly reduced manual onboarding checklist work by 30 percent. My advanced data analysis skills helped optimize employee experience programs, leading to a 20 percent reduction in onboarding errors and a 15 percent improvement in employee engagement. I thrive in cross-functional collaboration, translating business needs into technical requirements, and guiding executive decision-making through data storytelling.

As a freelance Product & Market Research Consultant, I performed market research and competitive analysis to identify growth opportunities in the automotive and technology markets. I also share my insights on AI automation and business optimization through an educational series on TikTok and Pinterest, demonstrating my commitment to continuous learning and sharing knowledge.