Open to opportunities

Prashaanth Murugesan

@prashaanthmurugesan

Message

Results-driven marketing specialist with expertise in B2B campaigns.

India

Message

What I'm looking for

I seek a dynamic role in a collaborative environment that fosters innovation and growth.

I am a results-driven marketing professional with over 5 years of experience in executing data-driven B2B marketing campaigns and optimizing customer lifecycle strategies. My expertise lies in utilizing tools like HubSpot, Salesforce, SendGrid, and Zoom Webinar to create high-performing campaigns that drive revenue and maximize ROI. I have a proven track record in audience segmentation, A/B testing, and performance analysis, which has enabled me to deliver measurable results in fast-paced environments.

Currently, as a Marketing Specialist at Deltek, I design and execute multi-channel B2B marketing campaigns for SaaS solutions, achieving significant business outcomes. My role involves managing end-to-end webinar campaigns with impressive attendance and conversion rates, utilizing CRM tools for performance analysis, and collaborating with sales teams to provide actionable insights. My previous experience as a Senior Analyst in Digital Marketing at Anteriad has equipped me with the skills to lead global email marketing campaigns and optimize processes for enhanced operational efficiency.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Deltek

Apr 2023 - Present (2 years 1 month)

Designed and executed multi-channel B2B marketing campaigns for SaaS solutions, achieving measurable business outcomes. Managed end-to-end webinar campaigns and utilized HubSpot and Salesforce CRM for performance analysis, driving high-value MQLs and revenue growth.

HubSpot Salesforce B2B Marketing Campaign Optimization Data Analysis Performance Metrics Cross Functional Collaboration

Current

Marketing Specialist

Current

Deltek

May 2023 - Present (2 years)

Designed and executed multi-channel B2B marketing campaigns for SaaS solutions, achieving measurable business outcomes. Managed end-to-end webinar campaigns, driving high-value MQLs and utilizing HubSpot and Salesforce for performance analysis.

B2B Marketing HubSpot Salesforce Campaign Optimization Performance Analysis Data Driven Marketing

Senior Analyst, Digital Marketing

Anteriad

Apr 2022 - Apr 2023 (1 year)

Led global email marketing campaigns, overseeing setup, testing, and optimization to generate high-quality MQLs. Developed documentation for processes and trained team members, enhancing operational efficiency and marketing outcomes.

Email Marketing Campaign Optimization Data Integrity Salesforce Reporting ROI Analysis

Analyst, Digital Marketing

True Influence

Feb 2020 - Apr 2023 (3 years 2 months)

Managed targeted email marketing campaigns, focusing on content creation and design optimization. Conducted performance analysis to refine strategies, achieving above industry-standard ROI and improving customer engagement.

Email Campaigns Content Creation Performance Analysis Digital Marketing Strategy Cross Functional Collaboration Campaign Execution

Senior Analyst, Digital Marketing

Anteriad

Apr 2022 - May 2023 (1 year 1 month)

Led global email marketing campaigns, overseeing setup and optimization to generate high-quality MQLs. Developed documentation for processes and trained team members, enhancing operational efficiency.

Email Marketing Campaign Optimization Data Integrity Salesforce Reporting Performance Analysis

Analyst, Digital Marketing

True Influence

Feb 2020 - May 2023 (3 years 3 months)

Managed targeted email marketing campaigns, focusing on content creation and design optimization. Conducted performance analysis to refine strategies, achieving above industry-standard ROI.

Email Marketing Content Creation Campaign Analysis Cross Functional Collaboration ROI Tracking Digital Marketing Strategy

Social Media Executive

Sri Vast International Foundation

Nov 2019 - Jan 2020 (2 months)

Developed and executed a content calendar for social media, driving audience engagement. Conducted keyword research to optimize SEO strategies and generated performance insights for data-driven decision-making.

Social Media Management Content Strategy SEO Optimization Keyword Research

Social Media Executive

Sri Vast International Foundation

Nov 2019 - Jan 2020 (2 months)

Developed and executed a strategic content calendar for social media, driving audience engagement. Conducted keyword research to optimize SEO strategies and improve digital asset performance.

Social Media Management Content Strategy SEO Optimization Keyword Research