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Sutanika Ghosh

@sutanikaghosh

I scale performance marketing campaigns across programmatic and Meta ecosystems to improve CAC, ROAS, and growth.

India
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What I'm looking for

Looking for a remote Performance Marketing / Programmatic Advertising role with room to grow in scope and strategy ownership. I want a collaborative, team-oriented culture rather than strict hierarchy, and the chance to keep deepening my work on Meta Ads (CPAS, PSO) and DSPs like Amazon, DV360, Beeswax, and The Trade Desk.

Performance-driven Account Manager with 3+ years leading programmatic advertising campaigns across crypto, iGaming, political, banking, and e-commerce sectors, spanning NAM, EMEA, and APAC. Strong technical command of DSPs (Amazon DSP, Xandr, DV360, Simpli.fi, Beeswax, The Trade Desk) and Meta's advanced ad ecosystem (CPAS, PSO, Placement & Location Value Rules), with hands-on experience across audience strategy, attribution, and campaign optimization.

Proven ability to scale accounts fast. Grew a crypto client from 1 brand to a steady 15-18/month, and scaled a Meta Ray-Ban campaign 3.7x in 3 months while cutting CAC by 50%. Comfortable managing $200K+ in monthly spend, client-facing communication across regions, and mentoring junior team members. Three of seven mentees moved into full-time roles and one advance to account management

What draws me to this field is the data-driven side of strategy: using attribution, testing, and performance data to shape decisions rather than relying on instinct alone.

Experience

Work history, roles, and key accomplishments

Flipkart Pvt. Ltd. logoFL

Manager – Operations and Strategy

Flipkart Pvt. Ltd.

May 2026 - Aug 2026 (3 months)

Scaled Meta Ray-Ban programmatic off-platform budget 3.7x and nearly 4x'd Mondelez's monthly campaign spends while delivering a 160% improvement over category benchmark ROAS. Managed 20+ concurrent Meta CPAS campaigns and partnered with Meta's team to customize PSO solutions.

Darawrkz  logoDA

Account Manager

Darawrkz

Apr 2023 - Apr 2026 (3 years)

I was a Account Manager at Datawrkz, managing programmatic media strategy for 35+ brands across iGaming, political, crypto, banking, and e-commerce, spanning NAM, EMEA, and APAC through Agency partnership. Scaled a crypto client from 1 brand to a steady 15-18/month with a 4x ROAS and oversaw $194K in political ad spend. Managed $200K+ in monthly programmatic budgets.

Education

Degrees, certifications, and relevant coursework

T A Pai Management Institute logoTI

T A Pai Management Institute

Post Graduate Diploma in Management, General Management

2021 - 2023

Grade: 6.5

Activities and societies: Co-convener of Alumni Relations Committee, with responsibility of hosting 2 batch meets, 1 international meet and 5 city meet up while maintaining regular networking and mentorship sessions for the two year batch.

Pursued a Post Graduate Diploma in Management with a focus on general management, developing skills in business strategy and leadership.

Tech stack

Software and tools used professionally

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