Mubashira Panhalkar

I’m a programmatic performance marketer focused on turning media and audience insights into measurable business outcomes. I devise impactful strategies by combining performance marketing with consumer behavior and market trend analysis, aiming to strengthen brand presence and improve KPIs.

In my current role, I handle clients including Hyatt, HDFC, Disney Hotstar, AO Smith, and HUL. I manage media planning, campaign strategy, and execution for Amazon Ads branding and performance campaigns, including work tied to CAC and other KPI DCM targets, while creating performance insight decks for optimizations.

I also bring strong attribution expertise, including a working understanding of third-party attribution tools and mobile measurement platforms for app-based clients. I lead mobile measurement platform work using tools such as AppsFlyer and Branch, supporting performance optimizations through data-driven recommendations shared on client calls.

Previously, as a Business Analyst, I owned day-to-day account management across e-commerce, media, entertainment, and OTT clients. I led media planning and campaign execution for Rummy Circle with a monthly ad spend of 4Cr, consistently achieving 3x return on ad spend (ROAS), delivering a 23% CTR increase through creative strategy, and supporting training for new joiners while guiding account strategy and scaling.