Open to opportunities

Susan User

@susanuser5

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Sales and data-focused analyst who turns market insights into qualified leads and customer satisfaction.

Kenya

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What I'm looking for

I’m looking for a team-driven role where I can apply market research, lead generation, and accurate data management to improve customer satisfaction, grow pipeline, and support business operations while continuing to develop my skills.

I’m a Research Analyst / Telesales professional who combines market research, B2B lead generation, and customer-focused communication to drive growth. I’ve supported sales teams with actionable insights, prospect data, and clear outreach strategies that improve conversion and pipeline progression.

In my most recent role at Future Bridge, I conducted market research and business intelligence to identify potential clients across industries and regions. I generated B2B leads using tools like Lusha, Apollo.io, and LinkedIn, maintained accurate prospect databases, and qualified leads by decision-making authority, budget, and business needs.

Previously at M-KOPA Kenya, I worked as a Sales Development Representative (SDR), engaging customers through field prospecting, referrals, and direct outreach. I educated customers on financing solutions and payment plans, handled objections and follow-ups, and achieved daily, weekly, and monthly sales targets.

I also bring strong data operations and customer service experience. At Craydel, I updated and verified customer records, created spreadsheets, and ensured high accuracy through protocol-based data entry and audit-ready reporting, while maintaining confidentiality and compliance.

Experience

Work history, roles, and key accomplishments

Research Analyst & Telesales

Future Bridge

Jan 2025 - May 2026 (1 year 4 months)

Conducted market research and business intelligence to identify potential B2B clients. Generated leads, built prospect databases, performed outbound prospecting, qualified leads, and maintained CRM records to support sales outreach.

Market Research Business Intelligence B2B Lead Generation Sales Prospecting Outbound Prospecting Client Outreach Competitor Analysis CRM Lead Qualification Apollo.Io Lusha LinkedIn

Sales Development Representative (SDR)

M-KOPA Kenya

Feb 2024 - Jan 2025 (11 months)

Drove sales growth by identifying and engaging potential customers through field prospecting, referrals, and direct outreach. Educated customers on financing solutions and devices, handled objections and follow-ups, and maintained accurate customer and pipeline records.

Sales Prospecting Customer Acquisition Prospecting Lead Qualification Telesales Product Demonstrations Customer Relationship Management Objection Handling Sales Target Achievement CRM Customer Support Market Intelligence

Data Entry Clerk

Craydel

Aug 2023 - Jan 2024 (5 months)

Updated and maintained customer records and documents with a focus on data accuracy. Compared transcribed data with source documents, created spreadsheets, supported targeted campaigns, and produced accurate reports for audits.

Data Entry Record Management Spreadsheets Report Generation Data Verification Data Protection

Sales Team Leader - Telesales

Safaricom PLC

Nov 2021 - May 2023 (1 year 6 months)

Led telesales activities for outbound and inbound customer interactions, converting leads into sales opportunities. Managed lead lists and cold calls, handled customer questions and issues, ran monthly sales meetings, and supported targeted campaigns to expand market reach.

Telesales Cold Calling Lead Qualification Outbound Sales Customer Service Upselling Cross Selling CRM Sales Team Leadership Appointment Scheduling Sales Targets

Sales Agent Representative

Madison Insurance Company

Jul 2020 - Oct 2021 (1 year 3 months)

Expanded the customer base through cold calling, networking, and relationship building. Managed client information in CRM, identified high-potential accounts, and negotiated contract terms to support sales growth and client satisfaction.

Sales Prospecting Cold Calling Networking Relationship Building CRM Upselling Cross Selling Contract Negotiation Client Communication

Customer Service Representative

Gladlife Ltd

Oct 2019 - Nov 2020 (1 year 1 month)

Handled customer inquiries via phone, email, and chat, providing accurate product and service information. Logged interactions in a CRM system, followed up on unresolved issues, scheduled appointments, resolved complaints, and collected customer feedback to improve service quality.