At Uni Cards, I scaled GoldX from 5K to 35K cards per month while cutting customer acquisition cost by about 45%. I also launched web onboarding, which reduced cost per lead by about 15% and grew leads by about 18%.
I improved onboarding and growth funnels at Uni Cards, including lifting the BOB onboarding funnel from 32% to 44% through vKYC operations improvements, POA removal, and AI-assisted address capture. I also revamped customer lifecycle management to reach more than 95% of drop-offs on Day 1, driving a 5% absolute same-day funnel uplift.
I architected an AI voice bot for new card activation, which increased store adoption by 45%, Gold buy by 17%, and flight activation by 48%. I also engineered FTNR automation using n8n, an AI agent, and Snowflake to classify and route solvable cases.
Earlier, I interned at Unicorn India Ventures and Procuzy, working on investment analysis and product growth. At IIT Kanpur, I ideated and deployed an in-house placement and internship portal, and co-founded Samvardhan’23, a career festival that connected companies with students and the wider campus community.
