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Saumya ChaudharySC
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Saumya Chaudhary

@saumyachaudhary

I'm building AI engagement products and scaling digital platforms across edtech and fintech.

India
Message

I'm building AI-powered student engagement products at MyAakash, serving 3.5M+ learners. I launched an engagement scoring engine that uses learning signals to segment students and deliver personalised interventions.

Previously at YES Bank’s Executive Director’s Office, I launched two merchant onboarding platforms supporting 20K+ merchants and 2K+ users. My work drove 50% acquisition growth, 60% productivity gains, 40% faster onboarding, ₹5 Cr in cost savings, and ₹2 Cr+ revenue through RBI PIDF.

I also founded BackyardBlender.com, growing it to 100K+ followers, 40M+ views, and 100+ brand partnerships. I bring product strategy, 0→1 delivery, growth experimentation, and analytics across fintech and edtech.

Experience

Work history, roles, and key accomplishments

AA
Current

Product Manager – AI & Engagement

Aakash Educational Services (AESL)

May 2026 - Present (5 months)

Building student engagement and learning apps at MyAakash, India's largest edtech platform with 3.5M+ students. Designed and launched an AI-driven student engagement scoring engine, and owns the Nova app with freemium and tiered pricing.

YES Bank logoYB

Product Manager – Digital Platforms

YES Bank

May 2023 - Jan 2026 (2 years 8 months)

Led org-level digital transformation across Merchant Acquiring, Credit Cards & Collections, reporting to the Executive Director. Launched 2 merchant onboarding apps PAN-India, enabling 20K+ merchants and driving 50% acquisition growth and 60% productivity gain.

BA

Founder & Growth Lead

BackyardBlender.com

Aug 2019 - Sep 2021 (2 years 1 month)

Built and scaled a D2C consumer platform, growing to 100K+ followers and 40M+ views. Executed 100+ brand partnerships and drove 50% organic traffic growth via SEO and analytics.

RC

Marketing & Product Intern

Right Companion

Jul 2021 - Aug 2021 (1 month)

Built campaigns increasing brand visibility by 5% and developed SRS for website improvements. Recognized as Intern of the Week (Top 1/10).

TC

Frontend Developer Intern

TED Consulting

May 2018 - Jun 2018 (1 month)

Built WordPress template end-to-end using HTML, CSS, Bootstrap, JS & PHP, integrating frontend and backend systems independently.

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Rohtak logoIR

Indian Institute of Management Rohtak

MBA, Marketing and Analytics

2021 - 2023

Pursued an MBA with a focus on Marketing and Analytics.

Jaypee Institute of Information Technology logoJT

Jaypee Institute of Information Technology

B.Tech, Computer Science

2015 - 2019

Completed a Bachelor of Technology in Computer Science.

Tech stack

Software and tools used professionally

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