At HANDPICKD, I orchestrated the merger of Overnight, Rightaway, and Happy Hour into one app, coordinating engineering, design, catalogue, and operations for a 45-day rollout. The change brought in about 1,400 new customers and lifted blended AOV to around ₹650.
I also designed and shipped an out-of-stock reservation flow that captured customers’ intent and completed orders when products returned to stock. It drove 11,776 reservations and ₹12.35L in recovered sales in eight weeks; I traced regional fulfillment gaps to catalogue tagging and worked with the catalogue team to fix the process.
At SUNSTONE, I grew Instagram and YouTube into revenue-generating channels, contributing to 34 admissions and ₹1.3 Cr in revenue. I also launched webinar marketing and lead-nurturing flows, improving funnel conversion and reducing refund rates.
Across roles at RIZZLE, GRAPHY by UNACADEMY, WEDDINGZ by OYO, and IPAC & DESIGNBOXED CREATIVES, I worked on product growth, partnerships, customer experience, and campaigns. I’ve built experience spanning product and program management, growth marketing, and operations, with work grounded in measurable customer and business outcomes.
