At ICICI Bank, I’m shaping digital credit card journeys from lead sourcing through activation. A zero-touch acquisition journey generated 50,000+ incremental acquisitions in 6 months, and automated underwriting reduced decision time from 7 days to 1.
I also unified four sourcing journeys on one platform, completing the migration in 3 months with zero compliance violations. Funnel and cohort analysis helped lift approval rates from 60% to 72%.
At AU Small Finance Bank, I interviewed customers and benchmarked competitor products; the resulting UX changes improved conversion by 22%. I was a founding product team member for the credit card launch and co-led a festive campaign that achieved 200K+ cards issued and INR 1,000 Cr+ in spends.
