Deepak Raj

At AU Small Finance Bank, I lead end-to-end digital onboarding journeys across digital channels and co-brand partners. I built the credit-card onboarding journey from scratch, led migration from Decimal LOS to Salesforce, and improved card issuance by 10% month-on-month.

I've launched Account Aggregator, Biometric KYC, Closed Card, and Chartered Accountant journeys to reduce fraud, recover dropped customers, and unlock new segments. My UI/UX redesign of the unsecured credit-card Journey 2.0 reduced overall drop-offs by 10%, while Adobe Analytics identified seven failure points responsible for 22% customer drop-off.

Previously at ICICI Bank, I managed products from concept through delivery and automated disbursement processes, reducing turnaround time by 30%.

At Birlasoft, I managed $1.08M ACV across large-scale accounts, led 22 resources, monitored 130+ projects, and built automated analytics workflows processing 100,000+ ServiceNow records. I bring product, analytics, digital onboarding, and cross-functional delivery experience to improving customer journeys.