At Smile.com.au, I manage the website end to end, building web pages, landing pages, and interactive talent-loss and ROI calculators with AI tooling and minimal engineering or design support. I also research and write whitepapers and industry reports, then set their GTM and distribution strategy.
I produce sales and partner decks, presentations, brochures, and annual desk calendars for partner clinics across Australia. I drive demand generation through LinkedIn ABM, cold email, and nurture, while owning company-page and CEO thought leadership.
At Pepper Content, I doubled SEO performance and grew organic traffic 25% across an 11-client portfolio spanning BFSI, e-commerce, and technology. I led 15 writers, editors, and strategists and built content operations across blogs, landing pages, whitepapers, email nurtures, and video.
At ClearTax, I grew an expert-led video programme to 105K YouTube subscribers and contributed to 360-degree ITR and Black App campaigns. Integrated programmes across SEO, social, email, video, and PR drove 30%+ YoY organic growth, and I secured Tier-1 PR in Economic Times, Livemint, and The Times of India.
