Open to opportunities

Rajeswari Menon

@rajeswarimenon

Message

Senior B2B marketing leader building revenue-driving content, brand systems, and sales enablement.

India

Message

What I'm looking for

I’m looking for a senior role where marketing is expected to move the business—owning end-to-end go-to-market strategy, revenue-driving content/digital performance, and sales enablement—while building teams, frameworks, and systems for measurable impact.

I’ve spent twenty years building marketing functions that didn’t exist before—creating teams, brand frameworks, collateral systems, and the cross-functional relationships that make marketing work. I lead end-to-end B2B marketing strategy and execution, including go-to-market planning, content strategies for product launches, event collateral, and sales enablement infrastructure across technology, SaaS, and enterprise services environments.

In my latest role, I serve as the India-side counterpart to the US B2B Marketing Director and drive US-market campaigns across multiple verticals, translating complex offerings into clear audience-specific narratives. Previously, I led a team of 20 to deliver 7x organic traffic growth and measurable conversion lift in 12 months, scaled a company blog from zero to $300K+ in direct revenue through organic search, and built brand guidelines from scratch. I also achieved standout SEO outcomes—writing SAP Exim’s product page that ranked #1 on Google and became the company’s top lead source—while maintaining a strong emphasis on messaging, analytics, and consistent execution.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, B2B Marketing

Current

Way.com

May 2026 - Present (1 month)

Led end-to-end B2B marketing strategy and execution for US-market clients across four verticals (auto insurance, auto repair, car wash, and parking). Serve as India-side counterpart to the US B2B Marketing Director, building and managing the India team and producing go-to-market content, event collateral, and sales enablement for US audiences.

B2B Marketing Go To Market Planning Landing Page Messaging Sales Enablement SaaS Explainer Scripting

Senior Content Manager

Way.com

May 2023 - May 2026 (3 years)

Led a team of 20 content, UX writing, and communications professionals supporting company-wide marketing and product initiatives. Drove 7x organic traffic growth and measurable conversion lift within 12 months, scaled the company blog to $300K+ in direct revenue, and built brand guidelines and internal communications from scratch.

Content Strategy Organic Growth Editorial Planning Team Leadership Brand Guidelines Internal Communications UX Writing

Content Manager

Way.com

Jul 2019 - May 2023 (3 years 10 months)

Developed demand generation and lifecycle content strategies to support pipeline growth across email, web, and blog. Managed omnichannel content across web, app, email, and blog, optimizing for engagement and revenue while defining brand messaging and competitive positioning for a US-based automotive services marketplace.

Demand Generation Lifecycle Marketing Brand Messaging Positioning

Marketing Comms Specialist

Applexus Technologies

Nov 2016 - Jun 2019 (2 years 7 months)

Wrote the product page for SAP Exim, ranking #1 on Google and becoming the company’s top lead source. Developed sales enablement and marketing collateral (decks, landing pages, brochures, case studies, infographics, and cold outreach), wrote explainer and marketing scripts, and created trade show and industry event collateral while ensuring consistent brand messaging across channels.

SEO Copywriting Sales Enablement Marketing Collateral Sales Outreach Internal Communications

Content Developer (VR/AR)

Travancore Analytics

Sep 2015 - Oct 2016 (1 year 1 month)

Developed technical content and marketing collateral for VR, AR, and data analytics products. Wrote SEO-optimized web copy and outreach content for lead generation campaigns.

Technical Content Development SEO Optimized Web Copy Lead Generation Content Marketing

Copy Editor

Research Trends (P) Ltd.

Jun 2015 - Sep 2015 (3 months)

Edited and standardized scientific manuscripts for international academic publications. Ensured consistency and readiness for publication through careful copyediting and formatting checks.

Proofreading Quality Assurance Publication Ready Formatting

Freelance Content Strategist

Freelance

Jan 2000 - Jan 2015 (15 years)

Delivered website content, marketing collateral, presentations, and educational content for clients across India, the Middle East, and Southeast Asia. Worked across technology, publishing, education, healthcare, and FMCG, including clients such as Malayala Manorama, Jaypee Publishers, Dove Multimedia, Aesthetix Fze (Dubai), and Triumph Agri Sdn Bhd.

Content Strategy Marketing Collateral Presentation Development Multi Industry Messaging