At Peabody, I manage multi-channel marketing campaigns, agencies and budgets to generate leads and support residential sales. I led a 16-month strategy that increased reservations from 6 to 15, improved PPC conversion by 19.6%, and helped achieve near sell-out status.
I use performance data to improve targeting, lead quality, channel spend and ROI. On a £1m campaign, I delivered £136k in budget savings through optimisation and supplier negotiation, while building email nurture journeys that move leads into qualified opportunities.
At London Stock Exchange Group, I delivered targeted campaigns for UK, EMEA and global initiatives. I led LinkedIn activity that achieved engagement at twice industry benchmarks and click-through rates at three times benchmarks, alongside content, SEO, paid social, webinars and events.
I've also driven website redesigns, local SEO, segmented email campaigns, social media strategy and client marketing across professional services, PR and media. I bring hands-on experience turning campaign insight into measurable commercial results.
