Open to opportunities

Jui Pimple

@juipimple

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Results-driven marketing professional with expertise in digital marketing.

United Kingdom

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What I'm looking for

I am seeking a dynamic role in digital marketing where I can leverage my skills in SEO and content creation, while contributing to innovative marketing strategies and fostering professional growth.

I am a results-driven marketing professional with over 3 years of experience in digital marketing, market research, and customer service. My journey began with a strong academic foundation, holding an MSc in International Business from the University of Exeter. I have honed my skills in social media, SEO, Google Ads, and email campaigns, consistently delivering measurable results and optimizing strategies to enhance engagement.

Throughout my career, I have successfully managed various marketing roles, including my recent position as a Customer Service Advisor at Marston Holdings, where I resolved over 80 customer inquiries daily. My experience as a Market Researcher at Square Elephant Productions allowed me to lead market research for multiple campaigns, generating key insights that shaped advertising strategies. I take pride in my ability to exceed targets, as demonstrated during my time at Miniso, where I surpassed retail KPIs by 18% and significantly increased foot traffic and sales during promotional events.

Experience

Work history, roles, and key accomplishments

Current

Customer Service Advisor

Current

Marston Holdings

Feb 2024 - Present (1 year 5 months)

Maintained data records to support continuous improvement and operational efficiency. Resolved 80+ customer inquiries daily, showcasing strong decision-making and communication skills. Managed customer interactions and case tracking via CRM, overseeing complaints, refunds, and account management.

Data Management Customer Service CRM Communication Skills Problem Solving

Market Researcher

Square Elephant Productions

Jan 2023 - Feb 2024 (1 year 1 month)

Led market research for 13 animated videos and 4 TV adverts, aligning with target audiences and brand goals. Monitored and evaluated campaign performance metrics, identifying areas for optimization. Developed 100+ reports on audience segmentation and trend analysis, shaping advertising strategies.

Market Research Campaign Analysis Market Segmentation Trend Analysis Survey Design

Retail Sales Assistant

Miniso

Nov 2023 - Feb 2024 (3 months)

Surpassed retail KPIs and monthly sales targets by 18%, setting a record and breaking last year's sales record. Assisted in planning and executing a Christmas promotion, increasing foot traffic by 29% and sales by 38%. Received 97% positive feedback in customer surveys by offering alternatives and suggestions to customers in-store.

Retail Sales KPIs Customer Feedback Customer Service

Marketing Executive

Gift Pop-up

Oct 2021 - Dec 2022 (1 year 2 months)

Increased website traffic by 18% and sales by 26% through WordPress enhancements and SEO strategies. Designed marketing assets such as brochures, newsletters, email artwork, and website visuals. Managed B2B marketing campaigns from concept to execution, overseeing project design and communications.

WordPress SEO B2B Marketing Email Marketing Mailchimp

Digital Marketing Intern

Bpack

Aug 2019 - Jan 2020 (5 months)

Created communication through WhatsApp and Facebook marketing with clients. Managed Facebook ad lead generation campaigns and generated 800 leads. Measured digital campaign effectiveness through clicks, time on site, and conversions using identified KPIs.

WhatsApp Marketing Facebook Marketing Lead Generation Marketing Campaigns

Education

Degrees, certifications, and relevant coursework

University of Exeter

MSc. International Business, International Business

Activities and societies: Developed a market entry strategy for a ‘Meal Deal’ concept in India, including SWOT & PESTLE analysis, a detailed budget plan, and a 5-year sales forecast. Developed a product launch plan for Nescafé, including strategies for social media marketing, brand awareness, email marketing, and content marketing to drive engagement and sales.

Developed a market entry strategy for a ‘Meal Deal’ concept in India, including SWOT & PESTLE analysis, a detailed budget plan, and a 5-year sales forecast. Developed a product launch plan for Nescafé, including strategies for social media marketing, brand awareness, email marketing, and content marketing to drive engagement and sales.