At Prosci, I owned regional B2B digital marketing strategy across paid search, paid social, SEO, display, and remarketing. I managed a US$500K paid-media budget across 20+ accounts and 500+ campaigns.
My non-brand keyword work across ANZ and NAMER contributed US$653,000 in revenue, 30% greater reach, and a 115% increase in conversion value. I also optimized Google Ads and LinkedIn campaign structure, increasing impression share from 15% to 57%.
At CMC Partnership Global (acquired by Prosci), I developed the company’s first SEO and PPC strategies, with Google Ads generating approximately 4,000% return on ad spend within the first year. I also managed HubSpot operations and used campaign attribution to measure event results.
At QA Systems, I planned integrated B2B demand generation campaigns for technical and safety-critical software products. I developed webinar-led lead acquisition programs and coordinated global product-release communications across multiple channels.
