Looking for a job

Poulomi Sengupta

@poulomisengupta

Message

I drive marketplace, e-commerce and advertising-platform growth through data-led, full-funnel marketing.

India

Message

What I'm looking for

I'm looking to lead enterprise GTM, product strategy and growth across marketplace, e-commerce or ad-tech businesses, combining data-driven marketing, platform partnerships, product adoption and high-performing team leadership.

I've led growth across Amazon, Zalando, Swiggy and Tanishq, owning multi-market advertising portfolios, marketplace growth and D2C businesses. At Tanishq, I built its e-commerce business from scratch to USD 200M in online revenue within two years and delivered 6× topline growth.

I've managed global teams, launched Swiggy One to 5% subscriber adoption in 90 days, and improved Zalando advertiser ROAS 2.5× through data-driven optimisation and audience segmentation. I now advise founding teams on enterprise GTM, product strategy, ad-tech partnerships and AI-powered media intelligence.

Experience

Work history, roles, and key accomplishments

Current

Independent Consultant

Current

Self Employed

Apr 2026 - Present (5 months)

Set direction for enterprise GTM and product strategy, leading DCR and identity platform. Built and executed self-serve activation product and drove enterprise advertiser adoption.

GTM Strategy Product Strategy DCR Identity Platform Tech Partnerships AI Competitive Intelligence Performance Marketing SaaS

India Lead (Amazon Retail and Prime)

WPP OpenDoor

Nov 2024 - Apr 2026 (1 year 5 months)

Owned USD 100M+ advertising portfolio for Amazon Retail and Prime, achieving 2x key conversion events for Amazon Prime. Built custom data spine replicated across Singapore, Japan, and Dubai.

Programmatic Social App Marketing Affiliate Subscriber Acquisition Data Spine C Level Stakeholder Management Team Leadership

Team Lead, Marketing & Insights

Zalando Marketing Services

Aug 2022 - Aug 2024 (2 years)

Led a team of marketing and product specialists on Zalando's advertising platform, owning multi-market EU advertiser growth. Increased advertiser ROAS 2.5x through data-driven optimisation and DMP-led audience segmentation.

DMP Audience Segmentation ROAS optimization Attribution Modeling Team Leadership GTM Product Adoption

Senior Manager, Marketing

Swiggy

Oct 2021 - May 2022 (7 months)

Led central marketing at Swiggy, including the full-funnel launch of Swiggy One reaching 5% subscriber adoption within 90 days. Built and led growth team, doubling ROAS and cutting CPO by 25%.

Performance Marketing Growth Marketing A B Testing Cohort Analysis Funnel Optimization SEM Paid App CRM P&L management

Marketing Manager

Titan Company Limited (Tanishq)

Jan 2019 - Sep 2021 (2 years 8 months)

Pioneered Tanishq's e-commerce inception, scaling D2C business to USD 200M in online revenue within two years. Deployed personalisation, A/B testing, and SEO integration to lift conversion.

Ecommerce D2C Personalization A B Testing SEO Omnichannel P&L management Growth Strategy

Business Director, Digital Strategy

Wavemaker, GroupM

Feb 2016 - Dec 2018 (2 years 10 months)

Consultative partner to major FMCG and retail advertisers on programmatic and performance. Functional head of biddable and performance practice, doubling partner digital spend within 1.5 years.

Programmatic Paid Search Display Video Social Biddable Media Team Leadership D2C

Senior Manager, Media Planning & Performance

Interactive Avenues, IPG

Jan 2015 - Jan 2016 (1 year)

Owned one of the agency's largest automotive advertiser accounts, executing a yearlong ROI-led performance strategy with integrated social activation.

Media Planning Performance Marketing Social Activation ROI Optimization