Spardha Kudalkar
@spardhakudalkar
I build integrated marketing campaigns that grow audiences, revenue, and partnerships.
IndiaWhat I'm looking for
I've led integrated marketing, digital growth, and entertainment partnerships across Legrand India, Bombay Shirt Company, Shemaroo Entertainment, Paytm, and Ogilvy & Mather.
At Bombay Shirt Company, I drove 35% online revenue growth and scaled Facebook and Google investment from approximately ₹30L per month to ₹1.5 Cr per month at 2.1 ROAS. At Paytm, I led the Sanju movie-ticketing campaign, delivering 200% ticketing growth and 35% market-share growth.
I bring cross-functional teams, agencies, platforms, and partners together to turn business objectives into effective campaigns, customer experiences, and measurable performance improvements.
Experience
Work history, roles, and key accomplishments
Lead – Digital Business & Emerging Channels
Legrand India
May 2023 - Present (3 years 4 months)
Lead cross-functional digital marketing and customer experience initiatives, managing campaign workflows and performance dashboards. Drive marketplace catalogue and digital merchandising across 5,000+ SKUs.
Manager – Strategic Partnerships & Brand Marketing
Bombay Shirt Company
Aug 2021 - Feb 2023 (1 year 6 months)
Led omnichannel brand and lifecycle marketing, driving 35% online revenue growth. Launched and scaled affiliate marketing programme and directed campaign planning with creative and media agencies.
Deputy Manager – Digital Distribution & International Markets
Shemaroo Entertainment
Dec 2020 - Jun 2021 (6 months)
Managed digital distribution and growth initiatives for entertainment content across GCC and Southeast Asian markets. Coordinated content, marketing, and acquisition initiatives with external partners.
Assistant Manager – Strategic Alliances & Entertainment Partnerships
Aug 2018 - Dec 2020 (2 years 4 months)
Built and managed strategic content and promotional partnerships across OTT platforms, production houses, and cinema networks. Led the Sanju movie-ticketing campaign, driving 200% growth in movie ticketing and 35% market-share growth.
Led end-to-end integrated marketing campaign planning and execution, coordinating creative, media, and client teams. Managed large-scale accounts and mentored junior account executives.
Education
Degrees, certifications, and relevant coursework
SP Jain School of Global Management
Executive MBA, Marketing
Executive MBA in Marketing from SP Jain School of Global Management, Mumbai, completed in 2020.
SNDT Women's University
Bachelor's Degree, Mass Communication
Graduation in Mass Communication from SNDT Women's University, Mumbai, completed in 2011.
HubSpot
HubSpot – Email Marketing Certification, Email Marketing
Certification in Email Marketing from HubSpot.
Google – Fundamentals of Digital Marketing Certification, Digital Marketing
Certification in Fundamentals of Digital Marketing from Google.
Coursiv
Coursiv – AI Tools Certification, AI Tools
Certification in AI Tools from Coursiv.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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