Sthefan Berwanger

Researcher for EU projects working in international research networks on cutting-edge initiatives that drive progress and innovation across the continent.

Projects:

• sMArt Green Ports as Integrated Efficient multimodal hubs (MAGPIE). The consortium, consisting of 4 ports, 9 research institutes and universities, 32 private companies, and 4 other institutes, forms a unique collaboration addressin

• Led simultaneously +120 lecturers, teachers, and speakers from different cultures and backgrounds.
• Developed/managed 10 postgraduate/extension courses that hosted simultaneously +1.100 students among online and face-to-face modalities.
• Led/curated/taught In-Company courses for +15 organizations, some of them Industry leaders.
• Conceived and cocreated +20 short refresher courses focused on

• Completion projects for MBA/Master courses supervising. Supervised projects: +200.
• Examination board member for MBA/Master courses. Evaluated projects: +300.
• Led/curated/taught In disciplines focused on digital media and business for different targets and formats.
• Admission committee member.

In details:

Postgraduate disciplines taught:

• Search Marketing
• Analyzing and Optimizing Resul

Conceived and taught the units:
• Prompt Engineering for Business
• AI Tool Box

For the Courses:
• Global Online MBA Program
• International MBA
• Executive MBA

The International Exchange programs are free courses exclusive to graduate students and developed in partnership with the Católica Porto Business School. The course includes theoretical classes and dynamic activities: lectures with experts in the field and visits to companies, always combining theory and practice for effective learning. There are also cultural activities in the destination country

Project participation as researcher:

• "Transformer 4.0: Digital Revolution of Power Transformers.", an MIT Portugal flagship project financed under the Portugal 2020 program and by the Foundation for Science and Technology (FCT). Research object: Efacec Power Solutions. Project: bit.ly/3YuxKr3 and research poster: bit.ly/3XNK8oP

Consultancy project:

• Planned and developed dashboards for a dig

Disciplines taught:

• SMO (Social Media Optimization)
• SEO for e-commerce
• SEO
• Google Analytics
• ROI (Return Of Investment)

Discipline taught:

• Metrics and Monitoring Results

Disciplines taught:

• Digital Marketing
• Marketing and Digital Media (online)
• Core Systems (BI, ERP, CRM and Legacy)
• Web Technology
• Digital Marketing and E-business
• Web Standards
• SEO, SEM, and Web metrics
• Web 2.0
• E-business
• Google and Performance Strategies

• Developed curriculum for an extension course on Digital Analytics Strategic Management, with a workload of 60 hours.

Disciplines taught:

• Key Performance Indicators Planning
• Competitive Intelligence

In-Company courses professor.

Key clients: Google, Accor Hotels and Smiles Fidelidade.

• Researcher in information technology.
• Counseling the laboratory team about digital analytics and digital media best practices.
• Management of campaigns for lead generation of clients attending laboratory courses.
• Managed the development of academic mobile apps and websites.

Free course taught :

• Digital Analytics and Metrics: Indicators in planning and management for digital projects

Disciplines taught:

• Intelligence in Electronic Commerce - CRM
• Management of Information Systems
• Tools and Techniques for Measurement and Evaluation of Results
• Business Intelligence Tools
• Advanced IT Applications
• Information Technology Management
• Metrics Planning and management for digital projects

Free course taught:

• Web Metrics

• Coached clients for a better analytical culture.
• Implemented performance-driven approaches and digital analytics methodologies.
• Advised and trained clients on display media, paid search, and social network analytical processes.
• Planned and developed scorecards and analytical and management reports.
• Managed and implemented digital analytics tools.

Key clients: FIAT, Porto Seguro, Sebr

Disciplines taught:

• Intelligence Analytics Solutions and Tools (Online)
• Social Metrics: Web Analytics

Discipline taught:

• Web Metrics and Google Analytics

Free courses taught:

• SEO
• Google Analytics
• Online Marketing

Disciplines taught:

• Web Pages Programming I
• Basic Computer Programming
• Programming Practices Laboratory
• Assembly Language
• Mathematical Logic
• Programming Techniques

Postgraduate disciplines taught:

• CRM
• Market research
• Market Analysis and Information System

Disciplines taught at the undergraduate level:

• CRM
• Database management
• Relationship Marketing

Summer and Winter courses taught:

• Digital projects, metrics planning, and monitoring
• Digital Marketing fundamentals
• Digital project metrics fundamentals
• Online Branding
• Strate

• Managed a team of analysts responsible for business intelligence reports.
• Trained a team of 4 people in new methodologies and analytical thinking to develop performance media skills.
• Introduced strategic vision for digital analysis and business goals performance with ROI focus.

Key clients: Lojas Renner, Farmácias Panvel, Paquetá Esportes, Lojas Pompéia, Grupo Zaffari and Bourbon Shoppin

• Hired and managed a multidisciplinary team of analysts responsible for business intelligence reports.
• Developed benchmarking and social network monitoring methodologies.
• Created display media, paid search, and social network analysis process with ROI and branding focus.

Key clients: Microsoft, Grupo Pão de Açúcar, Cyrela Brasil Realty, Living Construtora, Fleury Medicina e Saúde, O Botic

Disciplines taught:

• Strategic Administration
• Business Risk Analysis

Full tuition fees scholarship holder from INESC TEC.

Jan 2024 · Expired Feb 2024

Dissertation title: Data-Driven Knowledge-Based Engineering Supported by the Digital Twin.
Classification: Summa Cum Laude
Full tuition fees scholarship holder from INESC TEC.
Link: https://repositorio-aberto.up.pt/handle/10216/143030

Jan 2014

Dec 2014

Oct 2014

Aug 2013

Monography title: Bloom Taxonomy, a literature review.
Workload: 370 hours.

Mar 2008

Transferred to Universidade de São Paulo in 1997.