
Hugo Martins
@hugomartins2
I turn cloud, BI, and AI solutions into measurable business value for clients.
What I'm looking for
At BI4ALL, I lead presales strategy for cloud, BI, and AI solutions, working with sales, delivery, and clients to shape commercially compelling, deliverable data strategies.
I've led analytics and technology teams at Fujitsu Portugal and comOn Group, guided complex client projects at WeDo Technologies, and teach Cloud Computing and Distributed Systems at ISTEC. My work bridges engineering, analytics, and business decisions, supported by an MBA and hands-on experience with Power BI and modern data platforms.
Experience
Work history, roles, and key accomplishments
Professor
ISTEC
Nov 2024 - Present (1 year 11 months)
● Teach Cloud Computing and Distributed Systems within the Master in Computer Science program, translating complex architectural concepts into practical, job-ready skills for graduate students;
● Bring real-world enterprise experience from data engineering and presales into the classroom, helping students connect academic theory to how organizations actually adopt cloud and data technology.
Presales Manager
BI4ALL
Sep 2024 - Present (2 years 1 month)
● Lead presales strategy across cloud, BI, and AI solutions, partnering closely with sales and delivery teams to shape proposals that address real client business challenges;
● Translate complex technical capabilities into clear, business-relevant value during client-facing demonstrations and presentations, helping non-technical stakeholders confidently make decisions;
● Act as the bridge between
Data & Analytics Tech Lead - Digital Business Solutions
Aug 2019 - Sep 2024 (5 years 1 month)
● Led and mentored a team of data analysts and engineers, growing the team's capability to deliver high-quality analytics solutions on time and on budget;
● Designed and implemented data-driven strategies that aligned directly with client business objectives, moving projects from technical execution to measurable business outcomes;
● Engaged directly with prospective customers to scope needs and s
Head Of Technology
comOn Group
Jan 2019 - Jul 2019 (6 months)
● Set the company's technical direction and drove technology decisions that supported broader business strategy;
● Led a cross-functional team of full-stack developers, testers, and IT support staff, improving delivery consistency across multiple concurrent digital projects;
● Managed vendor relationships for technology procurement, reducing dependency risk and improving delivery timelines;
● Stre
PMO & Project Manager, Data & Insights Specialist
comOn Group
Aug 2017 - Jan 2019 (1 year 5 months)
● Implemented process improvements that measurably increased project delivery efficiency across the PMO portfolio;
● Identified project risks early and built mitigation strategies that kept high-stakes projects on track;
● Analyzed complex data sets to surface insights that directly informed strategic business decisions;
● Delivered clear, decision-ready reports to leadership, turning raw data int
Coordinator, WEB Applications & Architecture
Sonae Sierra
Nov 2016 - Jul 2017 (8 months)
● Provided technical leadership on web architecture decisions that balanced business needs with long-term technical sustainability;
● Partnered with cross-functional teams to align business requirements with technical solutions, reducing rework and delivery delays;
● Maintained code quality standards through structured reviews, reducing post-release issues.
Senior Consultant
WeDo Technologies
Nov 2010 - Oct 2016 (5 years 11 months)
● Identified new business opportunities and built action plans that measurably increased internal process efficiency;
● Led cross-functional project teams as Team Leader and Project Manager, improving overall organizational effectiveness across multiple engagements;
● Maintained direct, ongoing client contact throughout each project, ensuring viability and reducing risk of scope drift at every st
Analyst, Application Technology
Sonae Sierra
Mar 2005 - Oct 2010 (5 years 7 months)
● Contributed to growth strategies that supported business expansion across the application technology function;
● Partnered with cross-functional teams to deliver on shared business objectives;
● Built strong client relationships that supported long-term customer satisfaction and retention.
Analyst, Application Service
Sonae Sierra
Aug 2003 - Feb 2005 (1 year 6 months)
● Developed and maintained software products that directly supported core business operations;
● Diagnosed and resolved software issues, maintaining consistent product performance;
● Collaborated cross-functionally to define, design, and ship new product features.
Education
Degrees, certifications, and relevant coursework
Técnico+ Formação Avançada
Postgraduate Degree, Generative Artificial Intelligence
INDEG-ISCTE Executive Education
Master of Business Administration - MBA
Atlântica
Postgraduate Degree, Data Science
Nova School of Business and Economics
Postgraduate Degree, Finance Program for Non Finance Professionals
NOVA IMS Information Management School
Master's degree, Statistics and Information Management
Faculdade de Ciências da Universidade de Lisboa
Master's degree, Computer Engineering
Faculdade de Ciências da Universidade de Lisboa
Attended, Applied Mathematics for Statistics and Operational Research
INDEG-ISCTE Executive Education
Master of Business Administration, Business Administration
Master of Business Administration (MBA) from INDEG-ISCTE Executive Education.
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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