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Hugo MartinsHM
Looking for a job

Hugo Martins

@hugomartins2

I turn cloud, BI, and AI solutions into measurable business value for clients.

Portugal
Message

What I'm looking for

I'm looking to help organizations turn cloud, BI, and AI capabilities into trusted, actionable data strategies that deliver measurable growth and efficiency.

At BI4ALL, I lead presales strategy for cloud, BI, and AI solutions, working with sales, delivery, and clients to shape commercially compelling, deliverable data strategies.

I've led analytics and technology teams at Fujitsu Portugal and comOn Group, guided complex client projects at WeDo Technologies, and teach Cloud Computing and Distributed Systems at ISTEC. My work bridges engineering, analytics, and business decisions, supported by an MBA and hands-on experience with Power BI and modern data platforms.

Experience

Work history, roles, and key accomplishments

ISTEC logoIS
Current

Professor

Nov 2024 - Present (1 year 10 months)

● Teach Cloud Computing and Distributed Systems within the Master in Computer Science program, translating complex architectural concepts into practical, job-ready skills for graduate students;
● Bring real-world enterprise experience from data engineering and presales into the classroom, helping students connect academic theory to how organizations actually adopt cloud and data technology.

BI4ALL logoBI
Current

Presales Manager

Sep 2024 - Present (2 years)

● Lead presales strategy across cloud, BI, and AI solutions, partnering closely with sales and delivery teams to shape proposals that address real client business challenges;
● Translate complex technical capabilities into clear, business-relevant value during client-facing demonstrations and presentations, helping non-technical stakeholders confidently make decisions;
● Act as the bridge between

Fujitsu Portugal logoFP

Data & Analytics Tech Lead - Digital Business Solutions

Aug 2019 - Sep 2024 (5 years 1 month)

● Led and mentored a team of data analysts and engineers, growing the team's capability to deliver high-quality analytics solutions on time and on budget;
● Designed and implemented data-driven strategies that aligned directly with client business objectives, moving projects from technical execution to measurable business outcomes;
● Engaged directly with prospective customers to scope needs and s

comOn Group logoCG

Head Of Technology

Jan 2019 - Jul 2019 (6 months)

● Set the company's technical direction and drove technology decisions that supported broader business strategy;
● Led a cross-functional team of full-stack developers, testers, and IT support staff, improving delivery consistency across multiple concurrent digital projects;
● Managed vendor relationships for technology procurement, reducing dependency risk and improving delivery timelines;
● Stre

comOn Group logoCG

PMO & Project Manager, Data & Insights Specialist

Aug 2017 - Jan 2019 (1 year 5 months)

● Implemented process improvements that measurably increased project delivery efficiency across the PMO portfolio;
● Identified project risks early and built mitigation strategies that kept high-stakes projects on track;
● Analyzed complex data sets to surface insights that directly informed strategic business decisions;
● Delivered clear, decision-ready reports to leadership, turning raw data int

Sonae Sierra logoSS

Coordinator, WEB Applications & Architecture

Nov 2016 - Jul 2017 (8 months)

● Provided technical leadership on web architecture decisions that balanced business needs with long-term technical sustainability;
● Partnered with cross-functional teams to align business requirements with technical solutions, reducing rework and delivery delays;
● Maintained code quality standards through structured reviews, reducing post-release issues.

WeDo Technologies logoWT

Senior Consultant

Nov 2010 - Oct 2016 (5 years 11 months)

● Identified new business opportunities and built action plans that measurably increased internal process efficiency;
● Led cross-functional project teams as Team Leader and Project Manager, improving overall organizational effectiveness across multiple engagements;
● Maintained direct, ongoing client contact throughout each project, ensuring viability and reducing risk of scope drift at every st

Sonae Sierra logoSS

Analyst, Application Technology

Mar 2005 - Oct 2010 (5 years 7 months)

● Contributed to growth strategies that supported business expansion across the application technology function;
● Partnered with cross-functional teams to deliver on shared business objectives;
● Built strong client relationships that supported long-term customer satisfaction and retention.

Sonae Sierra logoSS

Analyst, Application Service

Aug 2003 - Feb 2005 (1 year 6 months)

● Developed and maintained software products that directly supported core business operations;
● Diagnosed and resolved software issues, maintaining consistent product performance;
● Collaborated cross-functionally to define, design, and ship new product features.

Education

Degrees, certifications, and relevant coursework

TA

Técnico+ Formação Avançada

Postgraduate Degree, Generative Artificial Intelligence

IE

INDEG-ISCTE Executive Education

Master of Business Administration - MBA

AT

Atlântica

Postgraduate Degree, Data Science

NE

Nova School of Business and Economics

Postgraduate Degree, Finance Program for Non Finance Professionals

NS

NOVA IMS Information Management School

Master's degree, Statistics and Information Management

FL

Faculdade de Ciências da Universidade de Lisboa

Master's degree, Computer Engineering

FL

Faculdade de Ciências da Universidade de Lisboa

Attended, Applied Mathematics for Statistics and Operational Research

IE

INDEG-ISCTE Executive Education

Master of Business Administration, Business Administration

Master of Business Administration (MBA) from INDEG-ISCTE Executive Education.

Tech stack

Software and tools used professionally

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