Open to opportunities

Ingrid Telino

@ingridtelino

Message

I build data-driven paid media and digital marketing campaigns that deliver measurable growth.

Portugal

Message

What I'm looking for

I'm looking to join a multidisciplinary marketing team where I can contribute through data analysis, campaign development, content, and project management.

At Front Porch Solutions, I oversee the strategy, execution, and optimization of more than 50 paid media accounts across 12 franchise businesses in the United States, maximizing ad spend through targeted, data-driven campaigns.

Across roles at Instituto de Tecnologia e Sociedade do Rio, Conspiração, Mosaico, and Search Lab, I've delivered SEM, CRM, content, SEO, and campaign strategies while tracking performance through KPIs including CTR, CPC, ROAS, ROI, and CPA.

Experience

Work history, roles, and key accomplishments

Current

PPC Manager

Current

Front Porch Solutions

Oct 2024 - Present (1 year 11 months)

Oversee strategic planning, execution, and optimization of over 50 paid media accounts across 12 businesses, focusing on data-driven decision-making and creative campaign management to maximize ad spend and deliver targeted results.

PPC Paid Media Google Ads Data Analysis Campaign Management Optimization

Growth Marketing

Mosaico

Implemented SEM and CRM campaigns covering Google Ads, Bing, and Salesforce. Led strategic campaign planning with direct contact with Google and Microsoft representatives on projects valued at approximately 100-200 million euros. Monitored KPIs including ROI, ROAS, CPC, CPA, and CTR.

SEM CRM Google Ads Bing Salesforce Google Analytics Data Studio Superset KPI Monitoring Campaign Planning

Digital Marketing

Conspiração

Planned premieres and events, developed advertising strategies, managed public relations with talents, and liaised with legal department for contracts. Responsible for CRM strategies and distribution at international festivals, interacting with streaming platforms like Prime Video, Globoplay, and Netflix.

Digital Marketing Advertising Strategy Public Relations CRM Event Planning Contract Management Streaming Platforms

Digital Marketing Specialist

Institute for Technology & Society Rio

Created, planned, and executed marketing strategies including organic and paid media campaigns across platforms such as RD Station, Google Ads, Facebook Ads, and LinkedIn Ads. Monitored KPIs using Google Analytics, Looker, and Excel to optimize performance.

Digital Marketing Google Ads Facebook Ads LinkedIn Ads RD Station Google Analytics Looker Excel Audience Segmentation CRM Content Creation

Digital Marketing Intern

Search Lab

Developed expertise in website optimization for Google SERP rankings, including content mining, Google metrics analysis, link-building strategies, and report generation. Collaborated with brands such as Megapix and Telecine, and supported event production for Digitalks Congress 2018 and E-commerce Congress 2018.

SEO SERP Optimization Text Mining Google Analytics Link Building Reporting Event Production