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Steve Bell

@stevebell

Marketing Manager at Clean Canvas, growing organic visibility by 142% and rebuilding SEO and GEO for a Shopify Premium Theme Partner.

United Kingdom

Message

What I'm looking for

I'm looking for a role where strategy and delivery sit with the same person.

At Clean Canvas, a Shopify Premium Theme Partner, I rebuilt the SEO and GEO programme, growing organic visibility from about 24,000 to 58,000 monthly sessions. I also reworked lifecycle email segmentation, expanding the subscriber list from 12,000 to 35,000.

I introduced AI-assisted content workflows using Claude and ChatGPT, increasing production throughput by 163%. I also improved Shopify landing pages and content, raising on-site conversion by 14%.

Previously, I led marketing for Schoolscapes Group’s 20 businesses and managed a six-person team with a £250K annual budget. I later chose to return to hands-on delivery, and I’m looking for a role where strategy and delivery sit with the same person.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager & Digital Strategist

Current

Clean Canvas (WeCommerce)

Jan 2025 - Present (1 year 9 months)

Drive SEO, GEO, lifecycle email and AI-assisted content in partnership with product, design and commercial teams to grow theme adoption and ARR. Rebuilt SEO and GEO programmes, growing organic visibility by 142% and email list by 192%.

SEO GEO AEO GA4 Ahrefs Lifecycle Email Marketing Automation Claude ChatGpt Webflow GTM Conversion Rate Optimization Paid Media Google Ads Meta Ads Pinterest LinkedIn

Founder & Lead Consultant

WEBKANDY

Jan 2023 - Dec 2024 (1 year 11 months)

Founded marketing agency delivering SEO, paid media, email, CRO, WordPress/Shopify solutions for B2B, B2C, D2C in various sectors. AI workflows led to Clean Canvas hire.

SEO GEO PPC Email Marketing CRO WordPress Shopify AI Tools Competitor Research Local SEO

Head of Group Marketing

Schoolscapes Group

Jan 2020 - Jan 2023 (3 years)

Led marketing strategy across the group brand and 20 portfolio companies, reporting to the Group CEO and building a 6-person marketing, digital and customer service team with a £250K annual budget.

Marketing Strategy SEO Content Strategy Team Leadership Budget Management Go To Market Strategy Brand Strategy

Head of Marketing & Communications

Schoolscapes

Aug 2013 - Jan 2020 (6 years 5 months)

Reported to the CEO and Board and led digital, direct and brand marketing with a £100K budget across customer acquisition, conversion and e-commerce growth. Drove 53% revenue growth over four years and improved marketing ROI by 350%.

Digital Marketing Direct Marketing Brand Marketing Customer Acquisition Conversion Rate Optimization ECommerce Growth Lead Capture CPC Reduction Abandonment Rate Reduction Market Share Growth

Web Developer & Digital Manager

Schoolscapes

Sep 2011 - Aug 2013 (1 year 11 months)

Started as the first in-house technical hire and expanded into digital marketing. Rebuilt the Schoolscapes website, increasing traffic by 53%, doubled social reach through SEO and engagement work, supported CRM activity through MySQL-driven segmentation.

Web Development Digital Marketing SEO Social Media CRM MySQL